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With billions of monthly visitors, Amazon continuously improves its platform to make online shopping easier for customers. It also enhances its seller services non-stop, bringing more creative ways to earn on the platform. One of Amazon’s most recently launched functions is Inspire, an in-app shopping feed personalized to every user's interests and engagement. Brands, customers, and Amazon Influencers can create content for Inspire.
As mentioned, Amazon Inspire is an in-app shopping feed that shows photos and videos based on your interests and engagement. It lets you discover new products and ideas on what to buy. You can also create your own shoppable posts as a brand, customer, or Amazon Influencer.
The Inspire feed curates content tailored to your unique preferences, so no two feeds are the same. If you’re from the US, you can access Inspire from the Amazon Shopping app; it’s not yet available on desktop and for customers outside the US.
Amazon Inspire has exciting features, such as:
Browsing Amazon Inspire is like scrolling through TikTok and Instagram Reels. You’ll see photos and short-form videos that best align with your interests and engagement. They’re all shoppable content, so the products featured in each photo or video can instantly be added to your cart.
If you’re enrolled in the Amazon Influencer Program, the photos and videos on your Storefront are eligible to appear in Inspire. If you’re a vendor or seller, your content may show up in Inspire if you're enrolled in the Brand Registry program and have qualifying photos on your Brand Posts.
If you’re a customer, you can create Inspire content anytime.
Influencers with Inspire content can earn commissions when a customer buys a product through their shoppable video. Commission rates are fixed and vary per product category, ranging from 0.50% to 5%.
Here’s how customers can post their content on Amazon Inspire:
Step 1: Open the Amazon Shopping app. Ensure that you’re logged in.
Step 2: Tap the “sparkle” icon on the bottom of the screen.
Step 3: Tap the Create button at the top-right corner of the screen.
Step 4: Start creating your content. If you’re posting a video, Amazon recommends making it only 30 seconds or less.
Submitting a product review can also let you create content for Inspire since reviews also appear on the feed. You can manage your content and reviews from your Public Profile. If you want to delete a video, photo, or review, you can do so through your Public Profile.
Amazon has a few recommendations and rules to provide the best browsing and shopping experience in Inspire.
Here are Amazon’s recommendations for creators who want to maximize their video viewership and earnings on Amazon.
Your videos must demonstrate a product to help customers understand its features and value proposition. Show how a product looks, how it's used, how it feels, and so on. Product demonstrations can mimic the experience of going to a physical store and testing out an item, which is essential for customers shopping online.
While demonstrating a product, remember to describe its key features, including the texture, weight, size, colors, and more. Even if a customer can see what the product looks like in the video, they’ll appreciate a more thorough description because it lets them picture the product in real life. You should also provide other relevant information, like how to store, clean, and/or assemble the product. Describe how easy or difficult it is to handle the product to help customers make a highly informed purchasing decision.
While you can tag multiple products in an Inspire video, you should only tag what’s relevant. Focus only on the products included in your video. Adding irrelevant product tags can distract a customer from the item they want. In addition, Amazon can remove or reject videos with inaccurate or irrelevant product tags.
If you’re featuring a product with multiple variations, you don’t need to tag every variation of that product either. Just tag the product in your video, and Amazon will auto-associate the other variations.
Creating content for Amazon Inspire offers plenty of compelling benefits, such as:
Brands can experience greater visibility and exposure if their content makes it to the Inspire feed. They can tap into other market segments and discover a more creative way to sell.
If you’re an influencer, your reach can go beyond social media, potentially helping you gain new followers.
Creators in the Amazon Influencer Program have always been eligible to earn commissions, but if their content appears on Inspire, they can reach a wider audience whose purchases can boost their commissions.
Inspire content helps brands personalize their messaging for Amazon’s audience. They can explore a new content type and format while maintaining their brand identity. This helps connect with their audience more deeply, driving more sales and customer loyalty.
Brands would usually buy ad spaces to drive sales. But with Amazon Inspire, they can focus on enhancing their Brand Posts to increase their eligibility for the Inspire feed. The result is more engaging and relatable content that inspires customers to buy their products.
Since Inspire’s content is tailored to your interests and engagement, you can enjoy a customized shopping experience. You no longer have to type keywords and sift through Amazon’s vast catalog before finding a product you want to buy.
For brands, providing this shopping experience can increase conversions and customer satisfaction, which are essential for driving profitability.
Anyone can create content for Inspire, but only the most relevant and high-quality content can reach their target audiences. Videos and photos with inaccurate product tags or unhelpful content can be rejected or removed.
That said, Amazon Inspire is for you if you enjoy making fun and relatable shopping content. However, you should also be willing to make an effort for your content. You don’t need an entire production crew, but consider investing in essential equipment. This includes tripods, ring lights, and a microphone. Your phone should also be able to take high-definition photos or videos.
Compelling shoppable videos achieves any of these two goals: helping customers discover new products and/or making them feel more confident about a purchase.
Shoppable videos that tick one of those two goals are likely to appear on Inspire and other parts of the Amazon homepage, such as Live, #FoundItOnAmazon, and more. If you’re still unsure how to start, consider buying guides, product comparisons, product reviews, or unboxing videos. These types of content typically offer in-depth information about a product while demonstrating it.
Furthermore, enhance the quality of your videos by using ample lighting. You don’t need to use professional filming equipment, but ensure that all audio and visual elements are crisp and clear. It’s also recommended to use plain backgrounds to avoid distracting viewers.
Consider building a library of videos featuring various products and categories. This technique maximizes your earning potential, as it lets you tap into a larger audience.
If you're a seller, you can boost conversions using an ecommerce management platform that lets you track sales. Threecolts is a good choice for such a platform because it has a profit analytics solution. FeedbackWhiz Profits provides a single and centralized dashboard for all your global Amazon stores. You can automatically track sales, profits, losses, and other financial data. As such, you can easily identify your sales from your brand's Inspire content.
SellerApp is another robust platform since it also provides an Amazon profit dashboard. Besides tracking sales, it can also predict seasonal trends, helping you come up with content ideas that will generate engagement. Additionally, SellerApp provides an overview of your best-performing products, allowing you to focus on them as you make your next content for Brand Posts.
If you’re an influencer or customer, keep monitoring the Inspire feed to identify the photos and videos with the highest engagement. They can give you an idea of what product to feature and the type of content you should create. Remember to incorporate your unique tone and voice into every content to make it authentic and inspiring for viewers.
When Amazon Inspire was launched, Amazon paid influencers to create content for the new feed. One of the marketplace’s incentives was $250 for every vertical video less than 30 seconds long. The creators could upload up to 10 videos.
This incentive may no longer be available, but it showed that Amazon can provide enticing opportunities for creators who want to increase their income. For example, when Amazon Live was created, the marketplace paid influencers to join the new livestreaming platform. According to Business Insider, Amazon once offered its recruited influencers $2,000 to 9,000 monthly. That amount was paid in addition to standard commission rates.
If you’re consistent in creating content for Inspire, you can earn $60K or more in a year. YouTuber Jeremy Sciarappa made that much by posting review videos.
Amazon Inspire can definitely be your primary source of income, but like any job, it takes significant effort to increase your earnings on the platform. Focus on featuring products you’re passionate about to promote them authentically. Customers who feel your genuine love for a product are more likely to convert and boost your commission.
With hundreds to thousands of video content to compete with, you need robust optimization strategies to get yours noticed. Here are some optimization tips from Amazon:
If you’re wondering which products to feature in your content, check out Amazon’s Recommended Products. You can access it from the Amazon Creator Hub page. It shows which products in your Idea list are popular with shoppers. Choose any product from the recommendations to create content that will resonate with shoppers.
Descriptive titles let shoppers immediately know what to expect from your video. Remember to incorporate relevant keywords to make your videos eligible for other places within Amazon, such as product pages, search results, and the homepage.
Optimize your content by creating a custom and attractive thumbnail. Make it relevant and related to the content instead of simply baiting your audience. Include essential details, such as what your video is about, the product it features, and why shoppers should watch it.
You don’t have to create Inspire content from scratch. Amazon recommends repurposing content from social media since many of them suit Inspire’s feed. Look for hauls, Get Ready with Me (GRWM), vlogs, try-ons, reviews, or Day in the Life (DITL) vlogs. These lifestyle-focused content pieces help customers visualize products in real life.
Amazon requires videos to be in .mp4 or .mov file formats. The file’s size shouldn’t exceed 5GB, and the duration should be longer than 5 seconds but ideally less than a minute.
Let’s summarize everything we’ve learned before wrapping up this article.
Amazon Inspire is a personalized feed in the Amazon Shopping app. It shows shoppable videos and photos based on your interests and engagements.
Open the Amazon Shopping app on your mobile device, then tap the “sparkle” icon on the bottom navigation bar.
A shoppable video features products on Amazon. Tapping on the tagged products shows relevant information, such as product names, prices, star ratings, and more. An “Add to Cart” button is included as well.
Brands, Amazon Influencers, and customers can create content for Inspire. However, only customers can manually upload a photo or video. Brands must actively create Brand Posts, while influencers should upload images or videos to their Storefront to make their content eligible for Inspire.
Yes, you can earn commissions when a customer clicks on a product in your content and buys it.
To create content, click on the “Create” button at the top navigation bar.
The videos shouldn’t go over 30 seconds to keep customers engaged.
You can feature and tag up to 10 products, but ensure they are all available on Amazon.
While both platforms specialize in short-form videos, TikTok's primary goal is to entertain users, while Amazon Inspire focuses on making online shopping streamlined and personalized for each user.
You can boost conversions by optimizing your content, featuring popular products, adding relevant tags, and making the entire content informative and helpful. Brands can also use ecommerce management platforms like Threecolts to monitor Amazon sales from Brand Posts.
As of now, Inspire is available to customers only in the US.
Amazon Inspire is an innovative and engaging feed that helps customers, influencers, and brands sell products more creatively. The feed resembles TikTok, which 78% of Gen Zs use. It offers easily digestible and fun content, something that the Amazon catalog doesn’t have.
True to its name, Amazon Inspire has successfully inspired customers, influencers, and brands to post trendy and relatable content. As a result, they’ve helped many customers discover new products.
Amazon Inspire can serve as an additional source of income, but you must be willing to exert the effort it takes to consistently create high-quality and relevant content. All shoppable videos go through mandatory checks by Amazon, so only the content that follows the best practices can appear on the Inspire feed.
Thankfully, you don't always have to create videos from scratch. You can repurpose your social media content on Inspire to increase its views and engagement. Make sure to optimize your repurposed content for Inspire to avoid visibility issues.
Ready to get started on Amazon Inspire? Create an account or enroll in the Amazon Influencer program. Check out Amazon’s Recommended Products feature to get an idea of the products to showcase. Once you’ve started creating content, monitor its status in the Creator Hub.
Browse through our blog and read our other posts and data-driven insights from our very own proprietary data. Learn more about Mother's Day trends and best practices, Easter sales, price elasticity of demand, Amazon FBA fee changes, Amazon product title optimization, winter seasonal products, Amazon end-of-year sales, Valentine’s Day trends and best Amazon fulfillment centers by location, and throughput.
