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For ten years straight, Walmart has been the king of the Fortune 500 list. It’s a go-to spot for shoppers who love a good deal, and its online platform has taken off in the past five years, giving even Amazon a run for its money. It's no surprise, with its long-standing reputation and outstanding services like Walmart Plus.
Walmart Plus is a subscription service that merges in-store and online advantages. Subscribing can slash your shopping time and expenses. Introduced in 2020, Walmart's membership program competes with services like Amazon Prime and My Best Buy. For a yearly or monthly fee, it offers exclusive discounts, free online deliveries, and early access to specials. In addition, handy features like mobile scanning and quicker in-store checkout sweeten the deal even more.
Once you sign up, you'll get an email confirming your trial period, selected plan, and renewal details. After the trial, you will be charged automatically. You can switch from a monthly subscription to an annual subscription whenever you want, but not the other way around.
To switch:
Certain credit cards offer perks when subscribing to Walmart Plus membership. Amex Platinum, for instance, can cover the cost of the monthly plan up to a specific limit.
Let's dive into the benefits of being a Walmart Plus member and why it could be well worth your money.
Walmart Plus provides free unlimited deliveries of groceries and other items from Walmart stores at in-store prices. You don't have to pay the usual $7.95 to $9.95 delivery fee if the total items exceed $35. Otherwise, you pay a minimum fee of $6.99, depending on your location.
To access same-day delivery items, choose "delivery" before shopping. The alternative options are "shipping" and "pick up". If an item lacks a "delivery" label, it's likely ineligible for same-day delivery and must be shipped.
Delivery times vary between stores, starting at 7 AM and ending at 8 PM. When selecting same-day delivery, choose a specific hourly timeframe to ensure someone is home to receive perishable items promptly.
Here's how it works:
You can use the in-store or "need it fast" filters and select today to see what items are available for pickup or delivery.
With Walmart Plus, you get free shipping on all Walmart.com purchases, no matter the price or quantity. There's no minimum or maximum order requirement. As a member, you can also enjoy free next-day and two-day shipping.
Eligible items are labeled as 'shipped by Walmart,' while oversized and freight items are ineligible. Products from third-party sellers are also excluded from this perk.
You can return items to Walmart without paying a fee straight from your home. You can print a label from Walmart.com and ship it back, or Walmart can send someone to pick it up for free. The caveat is that you must be home when they come to provide the return barcode for scanning, and you have 90 days from delivery to return items.
Items that are not eligible for pickup from a member's home include those weighing over 15 lbs., with any edge longer than 36 inches, marketplace items, alcoholic beverages, prescription and over-the-counter (OTC) medications, beauty devices, pet products and supplies, cosmetics, and skincare, toys, and food items.
Walmart Plus members can get special fuel discounts. You can enjoy 10¢ off per gallon at Exxon and Mobil stations. Select Walmart and Murphy gas stations can also give you up to 10¢ off, and you get member-exclusive prices at Sam's Club fuel centers. These discounts apply to all types of fuel.
For Walmart or Sam's Club Fuel Station:
For Murphy USA and Murphy Express Fuel Stations:
For Exxon and Mobile Fuel Stations:
Walmart Plus teamed up with Paramount+ to provide streaming services. Members can access the Paramount+ Essential plan, which includes 40,000+TV episodes, movies, live sports, and on-demand content. If you want broader entertainment options, upgrade to the Paramount+ with SHOWTIME plan for an extra fee.
Once your Paramount+ account is set up via your Walmart+ account hub, you can begin streaming through Paramount+ web or by downloading the app.
Walmart Plus also gives members access to certain ad-free content on Pluto TV, which may change monthly. To activate this benefit, members need to visit their account page, click on the Pluto TV benefit, and follow the steps there to link their account.
To enjoy Walmart Plus's travel privileges, book your trip via WalmartPlusTravel.com. Powered by Expedia, members can earn Walmart Cash, Walmart’s in-store credit. You can get 5% cash back on hotel reservations, car rentals, and other travel activities. You're also rewarded with 2% back on airfare. When purchasing a holiday package, you'll receive a blended rate of Walmart Cash.
Your Walmart Cash will appear as "pending" in your account until your travel is completed. After your trip or reservation, the final amount of Walmart Cash earned will be reflected in your account within 30 days. On the other hand, if you cancel or modify your reservations, the corresponding Walmart Cash will be adjusted in your "pending" balance within 24-48 hours.
You can get free flat tire repair and a free road hazard warranty. This benefit is limited to tires that were purchased and installed at Walmart Auto Centers. It applies to tires installed on passenger cars, light trucks, minivans, small RVs, and crossovers. If you get a flat tire or need a warranty, go to participating Walmart Auto Care Centers and have a certified technician verify your membership. No appointment is required.
Without a membership, fixing a flat tire at Walmart costs $15 per tire, and the warranty is $10 per tire.
One standout perk is the exclusive member prices and early access to products and deals, including Walmart Black Friday. This lets members shop before the crowds get in and grab fantastic deals. It's an excellent opportunity to access the best discounts, offers, and the latest products before everyone else. You'll receive an email notification for early and exclusive access.
Mobile Scan & Go is a special feature for Walmart Plus members. With it, you can shop and pay using your phone while you're in the store. It's faster and safer because you don't have to wait in line, and what’s more, you can keep track of your shopping lists and budget as you go, helping you avoid overspending. To use this feature, ensure your Walmart app has location access enabled.
Here's how it works:
Aside from the abovementioned benefits, Walmart Plus members can enjoy the following unique advantages.
With your Walmart Plus membership, you can access limited-time offers (LTOs) that save you money on different services. LTOs include discounts, promotions, deals, and samples on select products or services from Walmart or third parties. Currently, you can enjoy:
Walmart Plus Assist allows eligible customers to join the membership program at a reduced rate of $6.47 per month or $49 per year. The program is open to those who qualify for government assistance and can provide the required documents.
SheerID, a third-party service provider, handles eligibility verification. You'll be directed to the SheerID website during enrollment to complete an eligibility verification form. If your initial verification fails, you may need to upload specific documents as requested by SheerID.
Once verified, your status is valid for one year from the start of your paid Walmart Plus Assist membership. Walmart Plus will automatically verify your eligibility annually. Eligible programs include Medicaid, Supplemental Security Income, "Food Stamps," Temporary Assistance for Needy Families, and more. Check the Walmart Plus Assist page for a detailed list or contact a Walmart customer service.
Walmart Plus Student lets you join Walmart Plus for a lesser fee. To qualify, you must be 18 years or older, currently enrolled in an undergraduate or advanced degree program at a Title IV-accredited college or university in the US, and reside in the United States. Members get all the Walmart Plus perks for $6.47 a month or $49 a year and go through the same verification process as Walmart Plus Assist.
Walmart Plus members can pause their membership for one month at a time, up to three times a year. You can pause anytime in your billing cycle, with the pause taking effect at the end. Once you activate the pause, you won't be charged and won't have access to membership benefits.
Only paid annual and monthly members on the base plan can pause. Eventually, this may extend to trial plans and plus-ups. Members can't earn rewards or benefits on purchases during the pause but can use existing rewards. If they've redeemed an LTO, they can still access it during the pause. However, to access new LTOs, they’ll have to resume their membership first.
Also, if you have an active Plus Up, you can't pause your membership.
To pause:
Sometimes, Walmart Plus offers extra benefits called "Plus Up Benefits." These require a separate subscription, either monthly or annually. You must keep a Walmart Plus membership in good standing to get any of these benefits. Each Plus Up Benefit has its fee, which might be billed with or separately from your primary Walmart membership.
The current Plus Up benefit is Walmart Plus InHome, an upgraded delivery service where reliable Walmart associates take care of your entire order process.
To sign up for Walmart Plus and enjoy its many benefits, follow these steps:
Amazon and Walmart are two of the most popular retailers with premier membership services to help consumers save time and money. Here's a quick comparison of Amazon Prime and Walmart Plus:
Choosing between Amazon Prime and Walmart Plus depends on which store you prefer. If you shop a lot at Amazon, Prime offers fast shipping, discounts, and streaming. But if you prefer Walmart, Walmart Plus gets your packages to you quickly and cheaply, saves you fees on gas, and includes special bonuses like assistance.
Walmart sellers face a lot of challenges. In terms of Walmart Plus, your products must be shipped by Walmart. You won't get a Walmart Plus badge (W+) otherwise.
To add the W+ badge to your products, use Walmart Fulfillment Services (WFS). Since WFS ships your products, you can easily add the W+ badge to your Walmart listings. Additionally, if you're a drop-ship vendor (DSV) on Walmart, your products will get the Ship with Walmart badge.
Walmart sellers can benefit from Walmart Plus in various ways:
Determining the worth of Walmart Plus relies on your shopping habits and preferences. It typically offers good value if you frequently shop at Walmart and enjoy the mentioned benefits. To assess its value:
Whether you're a regular Walmart customer or are trying it out for the first time, Walmart Plus provides excellent value. With its wide array of benefits and competitive prices, Walmart Plus can help you save time and money.
For Walmart sellers, Walmart Plus presents excellent opportunities through WFS and DSV. To further boost conversions on the Walmart marketplace, sellers should leverage Walmart integrations. Threecolts, a multi-solution platform for marketplace sellers and retail vendors, provides solutions and services for Walmart, Amazon, and beyond. Contact us to learn more.
Browse through our blog and read our other posts and data-driven insights from our very own proprietary data. Learn more about Mother's Day trends and best practices, Easter sales, price elasticity of demand, Amazon FBA fee changes, Amazon product title optimization, winter seasonal products, Amazon end-of-year sales, Valentine’s Day trends and best Amazon fulfillment centers by location, and throughput.
