Key Dates for Amazon Sellers in 2022

One month into the new year, Amazon businesses have a lot to look forward to over the course of 2022. 

Running a smooth sales operation will generate consistently good sales on Amazon and result in a strong year. If you want to have a great year, however, you’re going to have to take advantage of the opportunities throughout the year through seasonal trends or peak sales events. 

A good seller will know the strengths of their products and will keep a list of important dates where they can take advantage of higher demand for what they have to offer. Below are some dates that retailers need to keep on your calendar.

Important Dates

February

• Feb 13: Superbowl Sunday: The big game is right around the corner, and tends to result in purchases of sports memorabilia and party items. 
• Feb 14: Valentine’s Day: Everyone wants to make an impression. Cards, gifts, and love-themed merchandise are always big sellers this time of the year.

March

• March 8: International Women’s Day
• March 17: St. Patrick’s Day
• March 27: Mother’s Day (UK): Sales on Mother's Day have been growing each year, virtually without fail. Everyone wants to get their mom something nice on the day, and depending on where you sell, there are at least two of them!
• March 20: First Day of Spring: A new season, new weather, new demands. As the weather gets warmer, it signals a turn in focus. It marks not only what you need to start selling (lighter clothes, for example), but also what you need to start winding down (winter gear like jackets and coats). 

April  

• April 1: April Fool’s Day
• April 15: Good Friday: Opening up the Easter season. Easter baskets, being together with family, lots of goodies, and chocolate eggs!
• April 15-18: Holy Week
• April 17: Easter Sunday

May

• May 5: Cinco de Mayo
• May 8: Mother’s Day (US): Second bit at the Mother's Day Apple, but in an even bigger retail market.
• May 31: Memorial Day

June

• June 1: Beginning of Pride Month
• June 19: Father’s Day
• June 21: First Day of Summer: Suns out, guns out. Swimming, camping, hiking, outdoors, BBQs and parties. A bonanza for all involved.

July

• July 1: Canada Day 
• July 4: Independence Day (USA): Red, White, Blue. Sell, Sell, Sell.
• July 11-12: Prime Day: One of the biggest dates on the calendar. Prime Day is the second most intense and successful sales event, with only Black Friday generating more sales. Last year was a massive day for Prime Day, particularly for smaller businesses, and sellers should be aiming to improve on it further.

August-September

• Mid-August to Early September: Back to School: Every year (with the possible exception of the pandemic period) there is always a mad rush for school supplies as the new academic year kicks off. Stationary, backpacks, new clothes, new shoes - all these things and more are highly sought-after commodities, and many of them stay strong throughout the year.
• September 9: NFL season begins: More sports memorabilia!
• September 22: First Day of Autumn: Another season change. The winter coats and boots start coming back, the swimsuits start winding down (unless your customers love a good cold swim, for whatever reason)

October

• October 24: Diwali
• October 31: Halloween: A big spike, but ultra-seasonal. Christmas supplies stay up for a long time, but the spooky stuff enjoys a shorter season (and most costumes are only for one night!). Plenty of lawn ornaments, jack-o'-lanterns, and costumes on demand though, you will just need to plan your stock more carefully to not have a bunch of stock left over that you won't be able to offload.

November

• November 11: Remembrance Day
• November 24: Thanksgiving
• November 25: Black Friday: The Big One. Black Friday, the biggest selling day of the year and one that all Amazon sellers need to be prepared for. Make sure you have enough inventory to satisfy most of the Christmas gift purchases, and maximize your visibility by offering free shipping, bundling your items, and optimizing your keywords in advance of the big day. 
• November 26: Small Business Saturday
• November 28: Cyber Monday: Black Friday’s little cousin - don’t sleep on this one either and prepare the same way you would for Black Friday. 

December

• December 17: Super Saturday: The last Saturday before Christmas. People call it “Panic Saturday” for a reason - shoppers are getting their last-second Christmas presents before it’s too late and a great opportunity for sellers to sweep up some demand.
• December: 18-26: Hanukkah
• December 21: First Day of Winter
• December 24: Christmas Eve: 
• December 26: Boxing Day
• December 31: New Year’s Eve

The Next Year

• January 2023: The holidays are a wild time for retailers - both online and offline - but demand slows down relatively quickly once January rolls around. This is a time to make sure you use all tools in your arsenal - including promotions, coupons, discounts, bundles, and more in order to liquidate any leftover seasonal stock you may have. This will have the double effect of generating quick revenue and steering you clear of any long-term storage fees with Amazon, which would have a knock-on effect on your Inventory Performance Index. 

Tips

Each of these dates is an opportunity for sellers to put marks on the win column for the year, and a good seller will squeeze as much out of them as possible.

Make sure you stock up inventory and have it shipped to Amazon warehouses in advance - remember that the busiest time of the year for sales also means the busiest time of the year for logistics, and leaving it too late might cost you money.

You might

Have the most important keywords plugged into PPC campaigns and optimize your product listings to make them as searchable as possible to meet demand at its highest point.

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