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With Chinese New Year, Valentine’s Day, and other key consumer moments just around the corner, ecommerce businesses should embrace these key dates in order to boost profits and turnover.
Start the New Year with a bang, not a whimper, after all.
No surprise that these major events and holidays have a huge influence on consumers’ buying habits and spending. So go ahead and prepare your business, replenish your stock, and mark your calendars with these critical events and dates so that 2023 becomes your best year yet.
Vowed to lose weight or take up exercising? You’re not alone. With millions of people worldwide determined to change their lifestyles and habits, Amazon businesses in the health and fitness categories will need to brace themselves for an influx of consumer movement—both online and at the gym. Right now is a great time to offer discounts or coupons on products that help people realize their New Year's resolutions.
Chinese New Year is another huge opportunity for ecommerce businesses. Revenue from retail sales during the Chinese New Year festival in 2021 reached £92 billion — and sales in previous years were even higher. Be sure to prepare for Chinese New Year ahead of time, as many Chinese workers will be off work for more than a week. This can have repercussions with product availability, delivery and supply chain. We'll be exploring this more below, so keep reading.
Here are some critical dates for January:
With Valentine's Day taking place this month, ensure your listings for items such as gifts and romantic presents are fully optimized with related keywords. Also, make sure your product photos are of the highest quality since people like to buy their loved ones the best products they can find.
Don't forget that the Super Bowl happens the day before Valentine's Day. So if you're selling sporting memorabilia or goods, make sure your listings and advertising campaigns are supercharged with relevant content and keywords. Score big!
Other dates to note:
Fill your glasses! Amazon brands selling pool party decorations, travel products or hangover remedies should be prepared for an increase in sales this month. Why? Spring Break! This means people are partying, traveling, and drinking more than at other times of the year. All those revelers will need hangover cures, sunglasses, towels, hats, travel bags, and fun accessories to look the part.
Here are some other important dates:
Amazon brands selling cute little knickknacks or decorations that suit the elegant confines of an Easter basket—your time to sell has come. Ensure your listings are optimized and look into using Easter-related keywords in your advertising and product descriptions.
Here are some key dates:
May starts with Cinco De Mayo—and the party rages on until the end of the month. If you sell tequila, party supplies, Mexican-related items, or margarita glasses, then listen up: you could see an increase in sales. A great time to replenish your stock, refine your product listings and think about creating coupons or deals to net customers.
Next up is Mother’s Day, a huge day of gift-giving where the range of items sought can be quite broad. If you sell gift items or anything women love such as trinkets, homewares, fabrics, accessories or beauty goods then make sure you place Mother’s Day keywords in your advertising campaigns. You can also brainstorm ideas for a Mother’s Day-themed promotion or marketing campaign on your social media account.
Flags up! At the month’s end, we have Memorial Day. So get ready to embrace a bit of patriotism in your marketing and product descriptions. Items that sell well include American flags, anything decorated with American flags, folding chairs, picnic sets, and other picnic goods such as plates, cups, forks, and knives.
Other dates to be aware of:
With Pride ushering in the month of June, rainbows will be shining brightly. So if you sell anything related to Pride attire, the rainbow flag, and products celebrating gender identity then be on high alert—this is your month. Developing an inclusive brand is both right, expected and efficient, since it will help your business grow.
How?
Buyers look to brands that reflect and support their way of life and experiences. They talk about brands online, with family and friends and in online reviews. Alienating a core group of society by judging their experience and way of life is bad business and could even get people reacting on social media. At the same time, many brands such as Deloitte, Amazon and AT&T have been accused of pink washing just before and during Pride month. So it's important to educate your staff, research the issues and develop an inclusive brand strategy 365 days a year, and not just during Pride month.
June is also the month we celebrate Father’s Day in the States. Prepare your inventory and expand your advertising campaigns to include father-related keywords. Father's Day is big business for ecommerce sellers, with reports suggesting that Americans spend nearly $16 billion on gifts for dad. Added to this, a healthy 37% of consumers browse for gifts online, with just more than half of them using their phone ot tablet to scroll and purchase.
Just like Memorial Day, if you sell American flags your time has come again. Independence Day marks the date when Americans stopped being British subjects, all the way back in 1776. It's one of the mightiest holidays in the US, with $7 billion splashed out on food, drink, and picnic items. This makes July a great time to sell anything with the American flag on it—nearly half a million American flags were sold on Amazon the three weeks before July 4, 2022.
July is also all about warm weather, pool parties, hats, sunglasses, beach towels, luggage, and holidays. If you sell travel-related items and summer essentials, then this is your month. Get creative with ideas, see what is trending on TikTok and Instagram and market your wares with bright, joyful colors that reflect the spirit of an American summer.
If you sell to Europe, then Bastille Day is a national holiday in France you should know about. It marks the start of the French Revolution and of the concepts of liberté, égalité, fraternité—or liberty, equality, and fraternity. Celebrations include an epic military parade on Paris’s iconic Champs-Elysees, with many tricolor flags and accessories. It's a wonderful opportunity to engage with French customers, and offer unique discount codes or sales.
Note these dates:
Going back to school means people are buying backpacks, school supplies, books, pens, laptops, and such. Ensure you optimize your listings and ad campaigns with the relevant keywords.
Other important dates include the following:
The NFL season kicks off on September 9th, hooray. This means sellers specializing in sports products, NFL gear, football party decorations, and sports memorabilia need to focus on scoring sales. Aim high, refresh your inventory, and hear the crowds cheer.
Other dates include the following:
Remember: You’re only a few weeks away from the first stirrings of the holiday rush. Prepare properly by optimizing all your listings, advertising holiday deals, and checking your inventory data to ensure you have enough to sell.
October is the month of Halloween, pumpkin carving, costumes, stage makeup, and spiced pumpkin lattes. Make sure your stock levels are high and your listings accurate. Halloween is officially the fourth biggest celebration after Christmas, Thanksgiving, and Easter. Sadly, many retailers completely bypass this holiday in their efforts to cater to the bigger holidays ahead. But many customers have lists of Halloween products they plan to buy, meaning this is a huge opportunity for your business.
Dates to know:
This is a big month for retail, but everyone knows that! Black Friday and Cyber Monday are major events for all ecommerce sellers and sales can accelerate beyond the norm. Make sure your inventory is good to go and you have a smart discount strategy in place to woo customers. Ideally you should be preparing for November two months ahead. It's also wise to have an annual list of to-do's that you can reference each year for November retail.
So many dates to be aware of:
Candles. Trinkets. Baubles. Cheer. Everybody will be buying gifts in December since it's the biggest month for ecommerce gift-giving worldwide. Make sure your inventory is ready to roll, discounts are placed, and your advertising strategy caters to holiday keywords. This is a huge month for retail, so be prepared.
Since the seasons running from November to January are so busy in retail, Amazon has quite a few requirements you need to know so that things go smoothly for your business. Noting these points down in a document or chart that you can access each year via your calendar is wise.
With a plan in place and dates highlighted, 2023 could be your most profitable year yet. Take the time to make charts, lists and calender entries that help you stay ahead of the curve and the competition. Good luck! And sell well.
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