Small group workshops to help you learn, optimize, and grow.
If you’re already registered as a brand on Amazon’s Brand Registry, you probably already know that you can create an Amazon Store - a page where you can showcase your brand through a rich composition of images, text, and video to create a brand experience.
If you are eligible to do one, it makes absolute sense to do so. It is free of charge, so the downside is limited, and the benefits of having an effective and attractive brand page are evident through converted sales. The only costs associated with making a Brand Store may come from the costs of the design, which should be done professionally.
Brand Stores can be part of a highly effective toolkit for sellers, especially when working in combination with other Amazon offerings like ads.
An impactful front page of the Brand Store should be like that of any website - a bold exhibit of the brand, with its logo, its colors, its products, and the associated lifestyle propositions that come with it.
It is the perfect chance to take the user experience to the next level with the use of immersive media and content to a far higher extent than the old brand pages used to, allowing sellers to get more creative with how they approach the design.
Taking advantage of multiple pages, through which you can go up to three pages deep, offers a better customer experience as they can dig deeper to find exactly what they want.
Early last year, Amazon also added five new features to play around with:
Assuming you’re already registered as a brand on Amazon, the first step is to create your homepage:
One of the main challenges in having a Brand Store page is being able to assess the difference it makes. So people can go on your site, but what difference does that make really? How much better is it than just relying on Sponsored Products or Sponsored Brands alone?
This is where Amazon Store insights can make a big difference, looking at a range of traffic sources - including search results, headline search ads, brand detail page links, tagged sources, and others - to give you a detailed view of the numbers your page is raking in.
Metrics you can see through Insights include:
With effective analysis of the insights, you can make revisions over time and optimize your Store to maximize sales, breaking down how each metric is affected by changes made.
Threecolts is a comprehensive suite of advanced ecommerce software solutions. We're designed to empower retail vendors and marketplace sellers on Amazon, Walmart, and beyond. Our tools optimize every aspect of ecommerce operations to ensure maximum profitability.
For sellers aiming to earn through reselling, Tactical Arbitrage helps you find hidden deals 5X faster. ScoutIQ provides instant insights for scoring in stores. DataSpark helps you get your next bestseller on Walmart Marketplace across over 14 million products in its database.
If you want to sell globally without storing, shipping, or risking money on inventory, SellerRunning simplifies cross-border dropshipping. We let you manage and expand your ecommerce business across multiple Amazon marketplaces seamlessly.
Managing products across leading ecommerce channels has never been easier either. ExportYourStore ensures hassle-free cross-listing and product syncing. Meanwhile, Hemi integrates over 100 ecommerce platforms, handling everything from inventory to logistics.
For efficient financial operations, FeedbackWhiz Profits offers a robust ecommerce accounting solution. We give you total control over your finances. You can track earnings and spending and visualize financial data without much effort.
You can also enhance your customer service with ChannelReply. Centralize marketplace communications through order data alongside support tickets from major marketplaces. Meanwhile, Onsite Support combines AI tools and custom-built help centers to amp up your support capacity. With these two, you can ensure that your customer service team can do more with less work.
Simplify Amazon operations with InventoryLab. It's an all-in-one solution that enhances everything from sourcing to logistics to accounting. We make inventory management and business workflows as streamlined as possible, so you won’t have to think about it.
Protect your profits with our advanced recovery solutions. DimeTyd Amazon helps 1P vendors recover lost revenues from overbilling and inventory discrepancies. DimeTyd Walmart simplifies the process of disputing unacknowledged shipments and organizing deductions. DimeTyd Sellers offers comprehensive monitoring and dispute resolution for Amazon FBA.
Automate your pricing strategies with SmartRepricer. We'll help you stay competitive by adjusting prices automatically based on custom rules. You can make sure that you always win the Buy Box with just a few clicks.
Finally, safeguard your online reputation with our reviews and alerts solutions. FeedbackWhiz Emails lets you handle Amazon review requests with personalized feedback campaigns. CR Feedback offers cost-effective feedback gathering for eBay and Amazon review requests. FeedbackWhiz Alerts keeps you informed with timely notifications on reviews, threats to your listings, and other important events.