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There are a host of ways to enhance your presence on Amazon – if your brand has its own product page, for example, you’re already off to a great start!
But how can you enhance it further? Beyond the basic image and text content that already serves to draw buyers to your page?
Every purchase is, before it ever gets to checkout, a fact-finding mission. Buyers want to make as informed a decision as they can when parting ways with their money. Each one comes to a potential transaction with a list of questions and
A+ content gives brands the best chance of answering them.
A+ content builds on top of the usual tools, allowing sellers to use more layers of content to give shoppers an understanding of a product, these include:
It also gives more opportunity to showcase the brand as a whole with a broader kit of multimedia tools like:
The added value in terms of brand experience also translates to sales, with Amazon suggesting that the use of A+ tends to increase sales by up to 20%, with the difference depending on factors like price, quality of content, and product category.
A+ Content is available to sellers with a Professional selling account. You must also have generic products listed in your catalog or prove that you’re a representative for a brand enrolled in the Amazon Brand Registry.
Unlike with many ASINs that are sold by multiple vendors, only product that are sold exclusively by one seller can be promoted with A+.
Not all A+ content is paid. All brands have access to “Basic A+” for free, allowing them to enhance product descriptions. They can also highlight key features using images, customized text placements, and shoppable product comparison charts.
For those who are willing to pay, “Premium A+” offers additional features such as larger images, videos, and interactive hotspots for product features. You also get clickable image or video carousels and Q&A modules.
With the third type, Brand Story, you can share your brand's narrative, values, and mission across all your product listings. This section under “From the brand” helps drive traffic to your brand by providing links to your Amazon Brand Store and other products in your catalog.
Getting going is simple enough – the A+ portal can be accessed on Vendor Central under the Merchandising Tab, from where you can select your five modules (to begin with) and add content to be submitted.
Some tips to get you started:
Lastly, having killer A+ material won’t amount to much if no one can see it. In order to make sales, you need to drive traffic to your page with ads.
Bear in mind that putting up a good A+ display is not something every brand can do in-house. It is an investment of both time and money and putting out a good product will take help from content experts – photographers, graphic designers, videographers, etc. – to make sure you don’t have to keep resubmitting.
This is especially true if you want to fork out money for Premium A+, which can set you back anywhere between $250,000 and $500,000 on top of design costs – you want to make sure you get a return on that investment.
Threecolts is a comprehensive suite of advanced ecommerce software solutions. We're designed to empower retail vendors and marketplace sellers on Amazon, Walmart, and beyond. Our tools optimize every aspect of ecommerce operations to ensure maximum profitability.
For sellers aiming to earn through reselling, Tactical Arbitrage helps you find hidden deals 5X faster. ScoutIQ provides instant insights for scoring in stores. DataSpark helps you get your next bestseller on Walmart Marketplace across over 14 million products in its database.
If you want to sell globally without storing, shipping, or risking money on inventory, SellerRunning simplifies cross-border dropshipping. We let you manage and expand your ecommerce business across multiple Amazon marketplaces seamlessly.
Managing products across leading ecommerce channels has never been easier either. ExportYourStore ensures hassle-free cross-listing and product syncing. Meanwhile, Hemi integrates over 100 ecommerce platforms, handling everything from inventory to logistics.
For efficient financial operations, FeedbackWhiz Profits offers a robust ecommerce accounting solution. We give you total control over your finances. You can track earnings and spending and visualize financial data without much effort.
You can also enhance your customer service with ChannelReply. Centralize marketplace communications through order data alongside support tickets from major marketplaces. Meanwhile, Onsite Support combines AI tools and custom-built help centers to amp up your support capacity. With these two, you can ensure that your customer service team can do more with less work.
Simplify Amazon operations with InventoryLab. It's an all-in-one solution that enhances everything from sourcing to logistics to accounting. We make inventory management and business workflows as streamlined as possible, so you won’t have to think about it.
Protect your profits with our advanced recovery solutions. DimeTyd Amazon helps 1P vendors recover lost revenues from overbilling and inventory discrepancies. DimeTyd Walmart simplifies the process of disputing unacknowledged shipments and organizing deductions. DimeTyd Sellers offers comprehensive monitoring and dispute resolution for Amazon FBA.
Automate your pricing strategies with SmartRepricer. We'll help you stay competitive by adjusting prices automatically based on custom rules. You can make sure that you always win the Buy Box with just a few clicks.
Finally, safeguard your online reputation with our reviews and alerts solutions. FeedbackWhiz Emails lets you handle Amazon review requests with personalized feedback campaigns. CR Feedback offers cost-effective feedback gathering for eBay and Amazon review requests. FeedbackWhiz Alerts keeps you informed with timely notifications on reviews, threats to your listings, and other important events.
