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If you run an e-commerce store, an effective repricer is one of the most useful tools that can help you stand out from the competition, attract more buyers, and ultimately grow your profit.
According to Walmart’s first-party data, sellers who used their repricer saw an increase of up to 50% in Buy Box wins and up to 60% increase in the total value of goods sold.
With an online market that’s hyper-competitive and constantly changing, sellers must constantly ensure that their listings have the most preferable prices out there. An effective repricer does all the work automatically, making a huge difference in productivity, visibility, and sales.
The basic function of any repricer is to adjust the prices on your catalog based on a different set of rules. These rules are determined by different variables, such as the existing data from Walmart’s API, marketplace pricing, real-time data, advanced algorithms, and more. The range ultimately depends on the repricing software.
These tools also give you a detailed overview of each listing, such as:
All of these variables can be used to determine the most relevant repricing strategy for your online business.
In order to set rules for any repricer, you need to know your margins. This means coming up with a repricer strategy to apply to possible market scenarios. Walmart Marketplace has its own built-in repricer that shows how this can work.
Walmart’s repricer allows sellers to enable automatic price adjustments for items in their catalog based on these 3 strategies:
This automatically adjusts your price to match or beat what is considered the most competitive price on the market. This looks at both the Walmart Buy Box and any external prices.
For example, if the lowest offer on both Buy Box and an external marketplace goes from $10 down to $8, and your repricer rule is set to beat the price by 0.50, then your price will automatically adjust to $7.50. That way, your listing gives customers the best price.
Employing the same logic, this second strategy compares your prices and automatically adjusts to match or beat prices found on external marketplaces only. It doesn’t take into consideration the Buy Box prices, but it’s most effective for items that are more commonly offered on other marketplaces.
For example, if the lowest price on an external marketplace drops from $20 to $18 and your rule is set to beat the price by 0.50, then your listing will automatically adjust to $17.50. Your Walmart listing then features the best price among other online platforms.
To determine whether this is a better strategy, you can check the competitor information on each listing, which can be found in the repricer’s item report.
This lets you match or beat the prices on Buy Box only. It’s best for sellers who are determined to get the spot on the Buy Box.
For example, if the Buy Box price for an item suddenly decreases from $50 to $45, and your rule is set to match this price, then your listing will automatically adjust to $45.
Note that the lowest pricing is only one of the key factors that can determine a Buy Box winner. Walmart also takes a look at other attributes such as inventory, delivery, and content. If you want to check which offers are competing for Buy Box prominence, a report is also available on the Walmart repricer.
These 3 strategies may be effective for some e-commerce shops, but it’s good to know that sellers are not limited to just these. There are various online selling tools available that allow for more complex repricing rules and automation.
Not all repricing tools are built the same. The competitive online marketplace is constantly evolving, and along with it, the tools to optimize each online store.
For instance, more advanced repricing tools can analyze data from a wider range of sources, such as real-time pricing, competitor pricing, marketing trends, and even current customer behavior. A richer data set allows the program to come up with more specific strategies powered by more advanced algorithms.
How can you be sure that a particular tool is the best repricer for your e-commerce business? Keep in mind that a highly effective repricing tool gives you:
Now that we know what to look for, let’s see some of the best repricing tools to boost your sales at Walmart:
SellerActive is a highly competitive repricer that can help sellers capture the Buy Box up to 72% of the time. Though they rely mostly on Walmart API, it’s the platform’s speed that makes it stand out. Automatic price updates occur every 46 seconds, ensuring that products are listed at their best price. This, along with highly customizable plan features, lets businesses pick and choose the software that aligns with their business objectives.
Price: Varies based on features and monthly GMV
Free Trial Available: Yes
Key Features:
Powered by AI, Informed is the fastest Amazon seller and has 15 years of experience helping businesses increase profit by 50%, increase orders by 30%, and increase overall revenue by 30%.
They’re also able to help sellers on other platforms (such as Walmart) drive profits using smart algorithms and actionable insights. Their repricing algorithms work 24/7, and users can choose to be as hands-on or hands-free as they want. You can craft your own repricing strategy or let AI handle the optimization for you.
For a snapshot of how the customization works, there’s a live simulator on the website that lets you toggle the settings and preview options.
Price: Starts at $99/month
Free Trial Available: Yes
Key Features:
A Walmart-approved solution provider, MonsterSeller relies on the Walmart API to make pricing decisions. They offer simple, fuss-free pricing that helps you get the Buy Box, and on top of that, they also give users the full multichannel experience. The platform allows sellers to do everything from managing products to doing inventory and tracking orders in one control center.
Price: Starts at $49/month
Free Trial Available: Yes
Key Features:
If you’re looking for an aggressive repricer that collects data beyond Walmart’s API, consider Flashpricer. Its features are built to boost sales and maximize profits with the fastest and most accurate data.
They boast instant updates that beat competitors by an average of 15 minutes, lightning-fast speeds on all plans, and 1-click price changes for seamless and highly efficient online operations.
Price: Starts at $89/month
Free Trial Available: Yes
Key Features:
Threecolts has an impressive arsenal of tools that can help boost and manage any e-commerce business. SmartRepricer is just one of their many offers, and it’s the world’s #1 repricer for effortless, intelligent, and instant repricing.
Their repricer platform works well with their other tools, such as SellerRunning, which assists with cross-border arbitrage and dropship solutions. Similarly, their repricer platform also works well with Tactical Arbitrage, which scans prices for arbitrage and wholesale. Threecolts has a wealth of resources to help you scale your business on Walmart.
Price: Starts at $49/month
Free Trial Available: Yes
Key Features:
At Walmart, the highly coveted Buy Box is prime real estate. Products that find a spot there have the opportunity to grab more than 80% of market sales. This turns the platform into a competitive landscape that can only be won using intelligent tools backed by precise strategies.
While this may add to the many challenges that Walmart sellers face, investing in an effective repricer is one way to give your business the upper hand in an instant. The ability to delegate tedious tasks like bulk editing and manually checking competitor data is one of this tool’s biggest strengths.
Beyond its basic functionality, incorporating the right repricer into your workflow gives you more time to focus on more important aspects, such as maximizing profit, growing the business, and ultimately achieving business success.
