4 Best Walmart Repricing Tools to Increase Ecommerce Sales

If you run an ecommerce store, an effective repricer is one of the most useful tools that can help you stand out from the competition, attract more buyers, and ultimately grow your profit. 

With an online market that’s hyper-competitive and constantly changing, sellers must constantly ensure that their listings have the most preferable prices out there. An effective repricer does all this automatically, making a huge difference in productivity, visibility, and sales.

Plus, according to Walmart’s first-party data, sellers who used their repricer saw an increase of up to 50% in Buy Box wins and up to 60% increase in the total value of goods sold. This just solidifies the notion that repricers are no longer just nice-to-haves, but a core part of any Walmart seller’s toolkit.

How does a Walmart Repricer work?

The basic function of any repricer is to adjust the prices on your catalog based on a set of rules. These rules are determined by different variables, such as the existing data from Walmart’s API, marketplace pricing, real-time data, advanced algorithms, and more. The range ultimately depends on the repricing software.

These tools also give you a detailed overview of each listing, such as:

• Current price of item
• Minimum/maximum price 
• Competition price
• Number of competitive listings (on Walmart and/or other online marketplaces)
• Number of offers on the listing
• Estimated profit at current selling price

All of these variables can be used to determine the most relevant repricing strategy for your online business.

What are Walmart’s Repricer Strategies?

In order to set rules for any repricer, you need to know your margins. This means coming up with a repricer strategy to apply to possible market scenarios. Walmart Marketplace has its own built-in repricer that shows how this can work.

Walmart’s repricer allows sellers to enable automatic price adjustments for items in their catalog based on these 3 strategies:

Competitive Price Strategy

This automatically adjusts your price to match or beat what is considered the most competitive price on the market. This looks at both the Walmart Buy Box and any external prices.

For example, if the lowest offer on both Buy Box and an external marketplace goes from $10 down to $8, and your repricer rule is set to beat the price by 0.50, then your price will automatically adjust to $7.50. That way, your listing gives customers the best price. 

External Price Strategy

Employing the same logic, this second strategy compares your prices and automatically adjusts to match or beat prices found on external marketplaces only. It doesn’t take into consideration the Buy Box prices, so it’s most effective for items that are more commonly offered on other marketplaces.

For example, if the lowest price on an external marketplace drops from $20 to $18 and your rule is set to beat the price by 0.50, then your listing will automatically adjust to $17.50. Your Walmart listing then features the best price among other online platforms.

To determine whether this is a better strategy, you can check the competitor information on each listing, which can be found in the repricer’s item report.

Buy Box Strategy

This lets you match or beat the prices on Buy Box only. It’s best for sellers who are determined to get the spot on the Buy Box.

For example, if the Buy Box price for an item suddenly decreases from $50 to $45, and your rule is set to match this price, then your listing will automatically adjust to $45.

Note that the lowest pricing is only one of the key factors that can determine a Buy Box winner. Walmart also takes a look at other attributes such as inventory, delivery, and content. If you want to check which offers are competing for Buy Box prominence, a report is also available on the Walmart repricer.

These 3 strategies may be effective for some ecommerce shops, but it’s good to know that sellers are not limited to just these. There are various online selling tools available that allow for more complex repricing rules and automation.

How to Choose the Best Walmart Repricing Tool

Not all repricing tools are built the same. The competitive online marketplace is constantly evolving, and along with it, the tools to optimize each online store. 

So, how can you be sure that a particular tool is the best repricer for your ecommerce business? Keep in mind that a highly effective repricing tool gives you:

• Flexible and customizable strategies. Some tools may come with their own strategies, like Walmart for one, but an ideal tool doesn’t stop there. It must also let you set your own rules, customize multiple variables, and adjust settings based on your specific business needs. If strategies can be adjusted based on various scenarios and aren’t locked to default settings, then they can offer your business more complex solutions that are better suited to your needs.
• A user-friendly interface. Just because they run on impressive technology doesn’t mean these tools must be difficult to use. Choose a repricer that’s intuitive to your team and makes sense for your business.
• Instant adjustments. The best tool stays on top of market updates. Whether it’s a price change on the Walmart Buy Box or external prices, the best tool reacts to the price change as it happens. Choose one that can assess the data and apply the necessary repricing in real time or in a matter of minutes.
• Accurate data and price listings. It’s best practice to choose a repricer that uses a broad set of data. A winning strategy is informed by multiple sources. Relying on just one puts you at a higher risk of referencing prices that may not always be updated and may even be inaccurate, incorrect, or unavailable.
• A great return-on-investment. An effective tool will show its value in the revenue it rakes in. After all, its main purpose is to make your business more profitable by increasing sales. Any reputable repricer will come with a subscription cost that will be justified by the profit made, so don’t be too quick to go for the cheapest ones.
• Workflows that can be integrated into other tools. These tools are meant to optimize the entire online selling process, and some repricing tools can easily be integrated with other software that addresses other business concerns. This compatibility feature allows you to optimize your entire process.
• Business insights and analytics. Today, the best repricing tools can go deeper than comparing data. They can even provide insights and analytics that can predict market trends, anticipate behaviors, create more advanced strategies, and affect future business decisions. 
• Reliable customer service. As with any tool, support is necessary in case any questions, troubleshooting, or errors come up at any stage. Having someone on stand-by to address such concerns ultimately affects the efficiency of the software, so consider this when choosing your provider as well.

Now that we know what to look for, let’s see some of the best repricing tools to boost your sales at Walmart. 

4 Best Repricing Tools for Walmart

1. SellerActive

SellerActive is a highly competitive repricer that can help sellers capture the Buy Box up to 72% of the time. Though they rely mostly on Walmart API, it’s the platform’s speed that makes it stand out. Automatic price updates occur every 46 seconds, ensuring that products are listed at their best price. This, along with highly customizable plan features, lets businesses pick and choose the software that aligns with their business objectives.‍

Price: Varies based on features and monthly GMV

Free Trial Available: Yes

Key Features:

• Competitor review tool stays on top of your pricing, identifies current Buy Box holders, and measures your listing’s competitiveness
• Comprehensive pricing insights allow you to optimize repricing strategies and get a better chance at winning the Buy Box
• Product bundling, product tagging, and variation support to organize, tag, and edit bulk products or variations in just a few steps
• Email, live chat, and live US phone support
• Active on 20+ sales channels, from Walmart, Amazon, eBay, TikTok Shop, and more
• Affordable “a-la-carte” pricing that lets you choose features that are most relevant to your business and only pay for what you actually use

2. Informed Repricer

Powered by AI, Informed claims to be the fastest Amazon repricer. They also help Walmart sellers drive profits using smart algorithms and insights. Their repricing tool work 24/7, and users can choose to be as hands-on or hands-free as they want. For a snapshot of how the customization works, there’s a live simulator on their website that lets you toggle the settings and preview options.‍

Price: Starts at $99/month
Free Trial Available: Yes

Key Features:

• Automatic profit protection designed to increase sales while protecting margins
• Data syncing with other tools such as InventoryLab, Webscraperapp, and more
• Highly customizable repricing strategies—either let AI do the heavy lifting or customize your own strategy 
• Business-specific solutions for online and retail arbitrageurs, online retailers, private labels, and dropshippers

3. MonsterSeller

A Walmart-approved solution provider, MonsterSeller relies on the Walmart API to make pricing decisions. They offer simple, fuss-free pricing that helps you get the Buy Box. On top of that, they also give users the full multichannel experience. The platform allows sellers to do everything from managing products to doing inventory and tracking orders in one control center.

Price: Starts at $49/month

Free Trial Available: Yes

Key Features:

• Walmart US repricer that lets you set up a pre-defined Competitive Price strategy or customize your own in a few steps
• Inventory synchronization to keep stocks aligned across all your sales channels
• Product management so you can edit, create, and update your listings between various channels 
• Order management that automates tasks for shipping, printing labels, packing slips, invoices, and more
• Trusted technology powered by GeekSeller, which is trusted by thousands
• Unlimited support, whether via phone call, live chat, or email

4. Flashpricer

If you’re looking for an aggressive repricer that collects data beyond Walmart’s API, consider Flashpricer. They boast instant updates that beat competitors by an average of 15 minutes, lightning-fast speeds on all plans, and 1-click price changes for seamless and highly efficient online operations.

Price: Starts at $99/month

Free Trial Available: Yes

Key Features:

• Automated and smart price management that also constantly checks for pricing data beyond Walmart’s API
• Real-time, highly accurate Buy Box data updated by the second, allowing you to react to the most accurate information
• Profit protection that always abides by your margins and never reprices products lower than your set minimum
• Flexible rules for every business—choose from a pre-built algorithm or build your own with added assistance from AI
• Customizable repricing strategy identifying specific competitors beyond just the lowest price, such as sellers who are not Buy Box eligible, stores with low feedback scores, or specific seller IDs or fulfillment methods
• Historical sales analysis and strategies specifically designed for success in Walmart. 
• Sync and integrate dozens of partner platforms

Looking for an Amazon Repricing Tool?

SmartRepricer

If you’re already an experienced Amazon seller expanding to Walmart, SmartRepricer can give you the edge you need. It’s one of the world’s leading AI-powered repricers, designed for instant, intelligent price adjustments that keep you ahead of the competition on Amazon. Aside from customizable strategies and advanced algorithms, you’ll benefit from detailed reports that let you look into your pricing performance.

Price: Starts at $49/month

Free Trial Available: Yes, you can get started on a free 14-day trial here.

Key Features:

• Automatic Price Adjustments: Update your prices automatically across Amazon’s marketplaces, saving you time to focus on other core areas of your business.
• Rule-Based Repricer: Create custom rules that tailor your pricing strategies to meet your specific business needs. Adjust prices based on competition, demand, and your desired profit margins.
• Listing-Level Control: Apply unique strategies to individual listings, whether it’s for daily adjustments or special events like Prime Day. SmartRepricer’s workflows let you schedule changes that align with your goals.
• Seamless Integrations: Sync data with other Threecolts tools such as SellerRunning for cross-border arbitrage and InventoryLab for precise pricing using detailed cost data. Keep your pricing aligned with market trends and your inventory levels.

Free Training: Access Customer Coaching classes to master SmartRepricer’s features and get the most out of your investment.

Use a Repricing Tool to Optimize Your Walmart Sales

At Walmart, the highly coveted Buy Box is prime real estate. Products that find a spot there have the opportunity to grab more than 80% of market sales. This turns the platform into a competitive landscape that can only be won using intelligent tools backed by precise strategies. 

While this may add to the many challenges that Walmart sellers face, investing in an effective repricer is one way to give your business the upper hand in an instant. The ability to delegate tedious tasks like bulk editing and manually checking competitor data is one of this tool’s biggest strengths. 

A good repricer does more than just update your prices—it becomes a key part of your business strategy. It saves you time and lets you dive into tasks that truly drive growth, like expanding your product line, refining your marketing, and finding new ways to boost profits. So, choose the right repricer, so you can focus on scaling your business while it handles the pricing game.