9 Best Walmart Product and Keyword Research Tools to Boost Sales

Walmart is an ecommerce marketplace that needs no introduction. It’s North America’s second biggest platform, with global net sales totaling $642.6 billion dollars in 2024. Just looking at its steady growth, with a 6% increase from the year before, any online seller would benefit from optimizing their Walmart stores and growing their business.

But the path to online purchase is highly competitive. Thousands of sellers are after the same thing: ranking on top of search engines and getting that first click from customers. This makes an intelligent SEO strategy essential to stay ahead of the game, and a key component is product and keyword research.

Though these may seem quite basic, they can greatly affect whether your products appear at the top of the results page. And this is one of the biggest competitive edges you can have on large ecommerce platforms like Walmart. 

With close to 37 million customers every day—that’s more than 255 million customers every week—the potential for sales at Walmart must be maximized. This article covers the basics and goes through recommended tools to help you do just that.

What is Product and Keyword Research?

In online marketplaces like Walmart, keywords can make or break a sale.

Why is this so? Every product’s sale depends on its visibility, and with about 50 to 60 million products to choose from, the ones that end up at the top of search engine results pages get most of the spotlight. For comparison, did you know that the first organic result on Google Search gets 28% of all clicks?

In ecommerce, this creates a need to understand which relevant search terms can put your listings at the top of the page. Here are just some of the gains you’re looking at:

• Increased visibility in search engine result pages
• Increased customer traffic
• Increased conversion and sales
• Insights into what customers are searching for online
• Data-backed strategies for future listings
• Increased rankings over time

Every product category has its own high-performing keywords that are not there just because of chance or sheer luck. It’s not impossible to assess which keywords people use most often and which ones drive conversion. You just need to look at current product listings, historical and present market trends, and competitor data.

What are the Different Types of Keywords?

Some keywords are stronger than others. Before we dive into the tools, it’s helpful to understand the basics. All listings include one or more of the following keywords:

• Branded: The brand name. It’s straightforward and highly effective, but only if the brand name is recognizable. Do you have loyal customers? Does your brand have better recall versus competitors? If a brand is not well known or has a bad reputation, it may not be the most effective keyword.
• Product Terms: This is a description of the product without mentioning the brand name. These terms are often used to describe what the product can do or what features it has. Sample product terms could be “durable phone case” or “disposable washcloth.” 
• Substitute Product Terms: These are essentially synonyms of product terms. The keyword “jacket” could be substituted for “coat” or “outerwear.” Substitute product terms can also be close matches that users are searching for. 
• Complementary Product Terms: These terms are related to or may complement the original product. These may be applicable to products that are consumed together, such as: “plastic spoons” with “plastic forks” and “plastic plates.” Or, for a store selling clothes, a complementary product term could be: “hangers.”‍
• Audience Terms: Any other search terms that don’t fall into the previous categories are known as audience terms. These can be colloquial words, trending terms, or other natural-occurring keywords that customers use.

What are the Best Walmart Keyword Influencers?

Now that we know what kind of keywords there are let’s look at how Walmart identifies the best keywords. There are different factors that the platform studies:

1. Search intent: This essentially answers the question: what are consumers looking for? In a marketplace like Walmart, the intent is likely to buy something. Customers won’t be searching for product details or reviews on the platform. If someone is shopping online, what kind of phrases might they use? They’re more likely to search: “running shoes” versus “the best running shoes in 2024.” 
2. Search volume: This refers to the average monthly searches for a word or phrase. When a keyword is effective, it’s going to show a high search volume. The most frequently used terms for a product or category are called “high-volume keywords.” This is what users are searching for on their phones, and knowing this is important in setting your SEO strategy. For instance, if more people are searching for “headphones” vs. “earphones,” then it tells you which search term is more effective.
3. Long-tail keywords: Long keywords are those that contain three or more words. The general rule is that longer keywords have a lower search volume than short-term keywords. However, this is not always a bad thing. Often, long-tail keywords are used by buyers who know the specifics of what they want. They may be more likely to convert the search into purchase. 
4. Short-tail keywords: These are one to two generic terms. For example, shoes, jeans, and laptops. These broad terms are popular and, therefore, have high search volume and high competition. While more commonly searched, they may not always drive conversion.
5. Keyword competitiveness: The more competitive a keyword is, the more likely sellers are “competing” by using it on their listings. This is both a good and a bad thing: high competitiveness often follows high market demand. It’s most likely being used because it drives sales. The trick is knowing what words to use to stand out so your listing isn’t simply a copy of all the others. Modifying a listing by incorporating long-tail and short-tail keywords can help it become unique to your store.‍
6. Keyword conversion rate: This refers to the effectiveness of each keyword in driving sales. What the platform wants is to convert searchers into buyers. Naturally, keywords that don’t drive conversion aren’t valuable on ecommerce marketplaces. Knowing which particular keywords lead to purchase will help you create product descriptions and choose keywords that will make a sale.

What are the Best Walmart Keywords?

Search engines often have their own rules when it comes to ranking search results. Walmart considers these three factors in determining the best keywords:

1. Content: Firstly, they look at the quality of the listing. This includes the keywords used and the accuracy of the product description. This also focuses on the inclusion of attachments such as photos and videos, product titles, and appropriate product categorization. The ideal content listing gives the customers complete and helpful information about the product.
2. Offer: Now, this refers to everything that makes the listing enticing for buyers. Price, shipping cost, shipping speed, and inventory levels are some of the factors they look at. They may also compare this offer against other similar listings to determine which one is the most appealing to customers.‍
3. Performance: This references more of the seller’s historical background. It considers details such as the number of items sold, seller responsiveness to inquiries and buyers, seller order defect rate, and even adherence to selling policies. The platform will naturally reward sellers who have a history of high sales and high response rates and consistently follow their policies.

What are Walmart's Product & Keyword Research Tools?

Let’s move on to the tools that can help sellers expertly navigate Walmart’s algorithm.

These ecommerce tools are software or platforms that provide data and insight regarding Walmart products and keywords. This may include information about product listings across the whole site, tracking competitor activities, presenting current market trends, identifying profitable products, and aligning sales strategies specific to Walmart.

In short, these ecommerce research tools are designed to help you gain a better understanding of what sells in your category, how users behave, and what drives buyers to purchase.

Tools and Resources for Product & Keyword Search

Now that we understand what product and keyword research is for, as well as what the Walmart algorithm looks for, let’s look at the tools that can do the work for your ecommerce store:

DataSpark

DataSpark is built specifically for Walmart Marketplace sellers. It offers over 20 million product insights to help you find your next bestseller. Its suite of tools also covers everything from product research and keyword optimization to arbitrage opportunities and competitor intelligence.

With DataSpark, you can dive deep into keyword research by discovering high-traffic keywords for both Walmart and Amazon and tracking how your listings rank over time. You can also use the tool to reverse-engineer competitors’ strategies and pinpoint the terms that drive their success to identify new opportunities for your products.

Beyond keyword insights, DataSpark offers detailed sales data and tools for product research. Analyze top sellers and wholesale suppliers, and even scout products on Walmart and Amazon using the Chrome extension. Plus, DataSpark’s API allows you to create custom data visualizations and seamlessly integrate with other Threecolts tools.

Perpetua

The Keyword Ideas tool by Perpetua is quite similar to Walmart’s existing Keywords Analytics Tool. It allows users to search for traffic and associated terms. Then, it shows which keywords have high potential for eligibility and ROI to help you reach your Walmart goal.

Algopix

Powered by machine learning, Algopix uses advanced algorithms to analyze large data sets and predict potential success across marketplaces. This means they’re able to analyze products not just on Walmart but even on Amazon and other platforms. This allows users to get insights on a broader scale and identify profitable areas in more than just one marketplace.

WallySmarter

This tool enables users to identify profitable products, optimize listings, manage inventory, and analyze competitor data. It’s also tailored specifically for the Walmart marketplace, so the data and insights are all relevant to the platform.

Sellegr8

With features such as Reverse Product Search, real-time Keyword Tracking, and Keyword Discovery, Sellegr8 is equipped with tools to keep you at the top of your category. It has a dashboard to help you monitor your keyword ranking every second and even see competitors’ top-ranking keywords to create more aggressive strategies. 

Keyword Tool Dominator

This free Walmart Keyword tool can help you identify the most popular keywords to optimize your product listings. It pulls data from real Walmart customers and displays the “hottest” keywords, generating thousands of them in just a matter of seconds. From there, you can sort it according to the relevance and explore other hot keywords for increased reach. These searches are targeted according to country, so your searches are highly specific. It’s particularly helpful for finding long-tail keywords.

Trellis

This Walmart solution provider is an AI-driven platform that supports all aspects of ecommerce. Trellis provides tools for keyword research, dynamic pricing algorithms, and other approaches to boost business efficiency at Walmart.

Helium 10

Helium 10 offers a suite of tools for Walmart sellers, including product research, keyword and listing optimization, and competitor analysis. It supports various keyword search options, including backend keywords, to help sellers refine their listings. 

Jungle Scout

Jungle Scout offers product research, sales estimation, and competitor analysis on ecommerce platforms like Walmart. Its wide range of product features is great for both small-time sellers and larger stores. 

Choosing the Right Product & Keyword Search Tools

With so many options for Walmart ecommerce tools, you might be wondering which one is right for you. When it comes to choosing, consider answering these questions:

• What does your brand need? Identify your main reason for using a Walmart product research tool. Do you want to optimize your current product listings or simply track competitors’ terms? 
• What features are your priority? Now that you know what you need out of an ecommerce tool, what else do you want? What other key features can work in tandem with your essential tool? Which ones can complement the feature that is your top priority? 
• Are they compatible with your current tools or systems? Is there an opportunity to integrate tools already in your ecommerce arsenal? Do your current tools or providers offer their own version of a Walmart product or keyword search? This is an important consideration for a seamless workflow.
• Do they offer a free trial period? Nothing beats firsthand experience. A free trial period allows you to check whether the platform is easy for you to use if the features meet your demands and expectations, and if the product is ultimately useful for your brand. Take advantage of tools with free trials or demos before paying a fee to commit to one straight away.
• How much is the monthly subscription? Budget is also a key consideration when it comes to finding the right tools for your brand. Note that the cheapest will not always be the best. Make sure to compare product plans and subscription feels against key features to find the tool that has the best value for money.‍
• Do they offer customer support? Back-up support is an important component of any useful tool. In case the software faces issues or you come up with questions while you use it, are they equipped to answer your concerns?

Conclusion

This article explains the significance of product and keyword research for selling success in Walmart. What might seem like a very basic element in your product listing can actually dictate where and how your products appear on Walmart’s search engine result pages. The key takeaway is that doing research on the best-performing keywords is essential for higher product visibility, more traffic, and an increase in sales.

This knowledge, along with the right tools, can help sellers maximize their online profits and stay on top of the market. With many product and keyword research tools available, accessing the data and creating better strategies for Walmart is something you can do starting today. 

To supercharge your ecommerce business, consider checking out other Walmart marketplace tools and solutions and learning more about Threecolts’ full suite of seller tools for Walmart.