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In 2024, Etsy is an online marketplace that continues to thrive. Data from MarketPulse shows that the platform had 7 million active sellers and 91.6 million active buyers in the first quarter alone. As for revenue, it’s said to have reached an impressive $640.88 million. Despite the presence of e-commerce giants like Amazon and Walmart, Etsy remains an inviting alternative with a lot of growth potential.
As millions of users continue to browse and buy on Etsy, sellers must know how to take advantage of analytics tools to lead more users to their storefronts. After all, being visible is what matters most when operating in a highly competitive market.
There are tons of SEO and analytics tools for Etsy out there, from a whole paid suite to free and basic tools. This article filters out the 7 best analytics tools for product and keyword research, which work for stores and budgets of all sizes.
Etsy has a unique product proposition that makes it stand out from other online selling platforms. It has become synonymous with items related to DIY, handicrafts, arts and crafts, accessories, and sustainability. As of 2023, these are the most popular items being sold on Etsy:
If your shop is offering something that falls under a similar category, it would help to align yourself with a platform that’s already known for such products. Etsy is a cost-effective online marketplace with a large active audience who are already likely thinking about purchasing an item closely related to what you’re offering.
As any online seller knows, simply uploading your product isn’t enough to get customers to buy it. In the world of online marketplaces, factors such as keywords and SEO performance can influence sales just as much as the quality of the product you’re selling. The reality is that good products can go unnoticed due to low visibility on search engines.
To avoid this, staying visible is key. You want your products to show up when potential customers search for them, and more than that, you want your listing to appear more desirable than that of any other store. This is where analytics tools step in to provide valuable input and data.
Here’s what these tools can do for your Etsy store:
Analytics tools can identify if your products are missing titles, descriptions, or images, which in turn affect how well they perform on search engines. There are also tools that can automatically edit these for you and even give suggestions for better-performing terms.
These tools tell you what search terms real buyers are using when they want to buy something online, and that points you toward the kind of keywords your products should have. With more advanced analytics tools, these can include data from the past 12 months or even a future forecast specific to your product, niche, or keyword of choice. And if you’re having difficulty identifying possible keywords, some platforms even generate a list for you, saving you lots of time and resources.
Applying the data and insights from effective keyword and product research then leads to better-performing listings. This means your products will start to score better, rank higher, and eventually lead more potential customers to your store. This will result in more traffic towards your store and, as it creates conversion, leads to an increase in overall sales.
Check competitor data
As much as you can check information for your own store, you can also do the same for your competitors. Keyword and product search tools can show you which terms similar stores are using, how many sales they’ve made over time, identify their pricing schemes, and even come up with specific analyses.
More advanced e-commerce tools are powered by AI or machine learning. This allows them to offer smart solutions such as automated e-mail replies, chatbots, automated campaign or social media management, smart SEO suggestions, and more. The time saved on automation means you and your team can focus on more important tasks.
If you intend to grow your business, you’ll need real data to make informed decisions and necessary adjustments. These tools gather, aggregate, and learn from existing information—both from your store on Etsy, to competitors, to other online marketplaces—to provide you with highly efficient strategies that can inform future business decisions.
Online sellers have a ton of options when it comes to e-commerce analytics and SEO tools, but this list narrows down the 7 best choices for Etsy. The recommendations range from paid tools suited for more experienced sellers willing to invest part of their budget into the best analytics tools to free ones ideal for smaller shops who want to explore their options.
Recommended for: Beginner to advanced Etsy sellers
Pricing: Free Plan available (limited searches); Growth Plan starts at $19.99/month
Key Features:
Alura is a comprehensive analytics toolkit that can help shops at any point in their selling journey. It’s able to identify specific keywords and niches that will help stores reach more customers, track product performance, analyze competitor strategies, and even recommend suggestions to improve product listings. The best part is there are flexible plans that sellers can choose between depending on their e-commerce needs. A free package comes with the basic functions for sellers who want to test it out, while the more expansive Growth and Professional packages are available at varying monthly costs.
Recommended for: Sellers who value product research
Pricing: Free Plan available (with 20 searches/month); Growth Plan starts at $29.99/month
Key Features:
Trusted by over 600,000+ Etsy sellers worldwide, Everbee’s core function is product research. Its functions are ideal for sellers who want to dominate the marketplace through strategies backed by data. The platform searches through 60 million listings to help you find the right products to sell, figure out what competitors are doing, and identify the keywords that can drive conversion on the search engine. They also have a convenient Google Chrome extension that allows you to view best-selling products and estimated sales directly on the website.
Recommended for: Sellers who want to keep up with trends and excel in SEO
Pricing: Free version available; Basic Plan starts at $5.99/month
Key Features:
Sellers who want to rank high on Etsy should consider eRank, a platform that specializes in SEO and uses this to come up with the best-selling strategies. With up-to-date trends and insightful data, it gives users an accurate review of what’s popular on Etsy and beyond. Their keyword finder can also show you what trends are appearing in other online marketplaces like Amazon and eBay, giving you a wider perspective on customer behavior and product demand. Their extensive tools work together to increase your shop’s overall visibility and SEO performance.
Recommended for: Sellers looking for strong keyword research
Pricing: Starts at $9.99/month
Key Features:
The right keywords can make all the difference on e-commerce platforms, and Sale Samurai is a great tool that helps sellers nail down the best-performing keyword search terms. If you’re not sure where to start, their tools generate a big list of search terms along with relevant data, such as the term’s estimated search volume, the click-through rate on Etsy, and the cost per click on Google. On top of that, it also comes up with long-tail terms related to your keyword that will cover your bases and help your listing stay on top. As for competitor analysis, Sale Samurai has a customizable tool that lets you track other sellers’ data and refine your own shop’s business strategies.
Recommended for: Sellers interested in predictive market data
Pricing: Starts at $19/month
Key Features:
Marmalead, an analytics tool with multiple AI-powered features, offers a lot of predictive data that can help you plan your store’s online trajectory. From identifying the most popular or best-performing keywords to doing background research on product performance to forecasting a listing’s potential to sell—this platform offers very specific and seller-focused insights. Plus, the letter grade rating makes optimization simpler and less intimidating, with added tips to help your listings shine in the marketplace.
Recommended for: Sellers looking for more AI solutions
Pricing: Free plan available (limited access); Basic Plan starts at $9.99/month
Key Features:
EtsyHunt is known for its broad e-commerce Data API, which means it pulls accurate shopper information from a large Etsy database. This gives users access to real customer information, letting them search for best-selling products in your specific category and in the wider market. It also checks against inactive listings on Etsy, providing possible insights on competitor stocks or low demand, as well as Amazon US Handmade Products. EtsyHunt also has a variety of AI solutions designed to provide convenient tools that will improve listings and boost overall store performance.
Recommended for: Beginner sellers looking for a free and easy-to-use tool
Pricing: Free
Key Features:
If you’re looking for the most basic analytics tool to get a feel of keyword search and niche identification, try out Google Trends. It’s a completely free tool by Google that lets you look up various keywords and analyze the data based on what users are searching, how often, when, where, and what else they’re looking for. You can also do a sweep on competitor information across Google to check similar information that’s out there. Although this cannot be integrated with your Etsy shop, and the data comes from Google’s database, it’s a great starting point for general keyword analysis and identifying possible consumer trends.
If you’re interested in other tools for your online store beyond Etsy, Threecolts is a multi-solution platform built for retail vendors and sellers. Whether your marketplace is on Etsy, Amazon, Walmart, or any other e-commerce platform, these Threecolts products can assist you.
Increasing online sales can be a daunting challenge, but with tools available to optimize your Etsy store, you don’t have to solve all the problems on your own. Assessing your online store’s current data, understanding your customers, and determining your next e-commerce goals will help you gain a better position in the marketplace and increase sales in the long term.
If you want to get started today, Threecolts offers the most advanced e-commerce software suite with options built for marketplace sellers. Give your store the platform it deserves and expand your online business with the right tools to ensure your products reach consumers at the right place and at the right search.
