Small group workshops to help you learn, optimize, and grow.
.svg){kind=logo}
In 2024, Etsy is an online marketplace that continues to thrive. Data from Marketplace Pulse shows that the platform had 7 million active sellers and 91.6 million active buyers in the first quarter alone. As for revenue, it’s said to have reached an impressive $640.88 million. Despite the presence of ecommerce giants like Amazon and Walmart, Etsy remains an inviting alternative with a lot of growth potential.
As millions of users continue to browse and buy on Etsy, its sellers must know how to take advantage of analytics tools to lead more users to their storefronts. After all, being visible is what matters most when operating in a highly competitive market.
But before diving into some of the leading Etsy analytics tools out there, let’s first look at why selling on Etsy is a smart choice.
Etsy has a unique product proposition that makes it stand out from other online selling platforms. It has become synonymous with items related to DIY, handicrafts, arts and crafts, accessories, and sustainability. As of 2023, these are the most popular items being sold on Etsy:
If your products fit into a similar category, it makes sense to sell on a platform that’s already known for those items. Etsy is a budget-friendly marketplace with a large, active audience looking for products just like yours.
Simply listing your products on Etsy isn’t enough to guarantee sales. Success often depends on understanding the patterns behind your shop's performance—things like sales trends, order history, and product popularity. Even great products can go unnoticed if you don’t have insights into what’s driving or hindering your sales.
That’s where Etsy analytics tools come in. These tools analyze data to help you identify trends, understand what’s working, and spot areas for improvement. With this information, you can optimize your shop’s performance, attract more customers, and ultimately boost your sales.
Here are more specific ways these tools can help your Etsy shop succeed:
Online sellers have a ton of options when it comes to ecommerce analytics, but this list narrows down the 7 best choices for Etsy. The recommendations range from paid tools suited for more experienced sellers willing to invest part of their budget into the best analytics tools to free ones ideal for smaller shops who want to explore their options.
Recommended for: Sellers looking to sell beyond Etsy
Pricing: Starts at $29/month (includes 7-day free trial)
Key Features:
ExportYourStore is the perfect solution for sellers ready to reach new customers. Its seamless cross-listing and syncing capabilities save time and eliminate the hassle of managing multiple storefronts manually. With continuous updates and an intuitive dashboard, it’s easier than ever to keep your inventory in check while expanding your reach.
Recommended for: Beginner to advanced Etsy sellers
Pricing: Free Plan available (limited searches), Growth Plan starts at $29.99/month
Key Features:
Alura is a comprehensive analytics toolkit that can help Etsy shops at any point in their selling journey. It’s able to identify specific keywords and niches that will help stores reach more customers, track product performance, analyze competitor strategies, and even recommend suggestions to improve product listings.
Recommended for: Sellers who value product research
Pricing: Free plan available (with 20 searches/month), Growth plan starts at $29.99/month
Key Features:
Everbee’s core function is product research. The platform searches through 60 million listings to help you find the right products to sell, figure out what competitors are doing, and identify the keywords that can drive conversion on the search engine. They also have a convenient Google Chrome extension that allows you to view best-selling products and estimated sales directly on the website.
Recommended for: Sellers who want to keep up with trends and excel in SEO
Pricing: Free version available, Basic plan starts at $5.99/month
Key Features:
eRank specializes in SEO and uses up-to-date trends and data to give users an accurate review of what’s popular on Etsy and beyond. Their keyword finder can also show you what trends are appearing in other online marketplaces like Amazon and eBay.
Recommended for: Sellers looking for a strong keyword research tool
Pricing: Starts at $9.99/month
Key Features:
Sale Samurai is a great tool for nailing down the best-performing keyword search terms. If you’re not sure where to start, their tools generate a big list of search terms along with relevant data, such as the term’s estimated search volume, the click-through rate on Etsy, and the cost per click on Google. On top of that, it also comes up with long-tail terms related to your keyword that will cover your bases and help your listing stay on top. As for competitor analysis, Sale Samurai has a customizable tool that lets you track other sellers’ data and refine your own shop’s business strategies.
Recommended for: Sellers interested in predictive market data
Pricing: Starts at $19/month
Key Features:
Marmalead, an analytics tool with AI-powered features, offers a lot of predictive data that can help you plan your store’s online trajectory. From identifying the most popular or best-performing keywords to doing background research on product performance to forecasting a listing’s potential to sell—this platform offers very specific and seller-focused insights. Plus, the letter grade rating makes optimization simpler and less intimidating, with added tips to help your listings shine in the marketplace.
Recommended for: Sellers looking for more AI solutions
Pricing: Free plan available (limited access); Basic plan starts at $9.99/month
Key Features:
EtsyHunt is known for its broad ecommerce Data API, which means it pulls accurate shopper information from a large Etsy database. This gives users access to real customer information, letting them search for best-selling products in your specific category and in the wider market. It also checks against inactive listings on Etsy, so you can have insights on competitor stocks or low demand, as well as Amazon US Handmade Products.
Recommended for: Beginner sellers looking for a free and easy-to-use tool
Pricing: Free
Key Features:
Google Trends is the most basic analytics tool you can try to get a feel of keyword search and niche identification. It’s completely free and lets you look up various keywords and analyze the data based on what users are searching. You can also do a sweep on competitor information across Google to check similar information that’s out there. Although this cannot be integrated with your Etsy shop, and the data comes from Google’s database, it’s a great starting point for general keyword analysis and identifying possible consumer trends.
While analytics tools are great for understanding your Etsy shop’s performance, there’s more to growing your business. To take things up a notch and keep your customers happy, Threecolts offers additional tools that can make managing your shop even easier:
Increasing online sales can be a daunting challenge, but with tools available to optimize your Etsy store, you don’t have to solve all the problems on your own. Assessing your online store’s current data, understanding your customers, and determining your next ecommerce goals will help you gain a better position in the marketplace and increase sales in the long term.
If you want to get started today, Threecolts offers the most advanced ecommerce software suite with options built for marketplace sellers. Give your store the platform it deserves and expand your online business with the right tools to ensure your products reach consumers at the right place and at the right search.
