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Once you've found the most profitable product or mix of products to sell on Amazon, you can ensure these items will enjoy high visibility and conversions by using Amazon listing software. The difference between optimizing your product listing manually and using an app to do it is like comparing a manual search for the best product to sell on the platform and quickly finding these items with the help of a digital solution. In both scenarios, online tools offer a broader range of capabilities—from speed to insights—once you're familiar with their features.
Your product might be the best-performing item in the market, but if your listing isn't clear or eye-catching, shoppers will not be drawn to or convinced to buy it. Amazon listing software programs can resolve this and provide additional support as we discuss the market’s leading optimization tools.
They help you achieve high-quality product listing through text (SEO) and image optimization. Other features include inventory management, competitor analysis, dynamic price adjustments, and integration.
Amazon has an innovative built-in tool for product page management. However, third-party solutions can further enhance its output. To put things in perspective, we’ll discuss what Amazon’s A+ Content Manager allows you to do before giving you a rundown of leading product listing software in the market.
A+ Content Manager is one of the tools Amazon offers to help sellers improve their rankings and sales. It also belongs to the New Seller Guide service suite, which aids new storefront owners in their critical first 90 days.
Sellers registered in the Amazon Brand Registry—except those with offers in the book, music, and DVD categories—and subscribed to a professional selling plan can access it for free. A+ Content Manager lets you customize your product pages with brand elements, layout options, and extra images, including comparison charts and lifestyle photos. To help you stand out, the tool provides a Brand Story section where you can share your business history and mission, share a link to your storefront, or cross-sell products.
Amazon also makes it easy to experiment and discover the most effective way to connect with your shoppers through the A/B testing feature, where you can run two versions of your listing created through A+. Split testing is available to brand owners in the US, Mexico, Canada, the EU5 (France, Germany, Italy, Spain, and the United Kingdom), India, and Japan. Lastly, A+ offers data on sold units and conversions to help you design future listings based on high-converting listings.
Innovative as it is, the A+ Content Manager only focuses on highlighting visuals and testing your product page. Make your listings more impactful by improving content readability with the help of the following software:
Our software was created over a decade ago, for sellers by sellers, to take the pain out of the Amazon product listing process. Today, it is the most powerful and comprehensive FBA and MFN tool on the market. InventoryLab will take you step-by-step from labeling each item to boxing and shipping. Along the way, we’ll help you navigate the pitfalls so your items are inbounded without issue.
Accurate Amazon Inventory with InventoryLab, A Threecolts Amazon Listing Software
An inaccurate inventory picture can be costly, whether it’s from overbuying slow movers or stocking out on your best performers. InventoryLab accurately tracks all Amazon inventory movement including sales, returns, removals, and disposals. We’ll also make sure COGS stay aligned to keep your financial picture accurate over time.
ZonGuru boasts its ChatGPT 4-enabled Listing Optimizer from its home page. The platform claims that the tool can boost its users' optimization scores 37% higher than their category leaders on its dedicated page. The AI can rewrite product listings or auto-generate them featuring the ideal keywords identified by its flagship Keywords on Fire search tool. The optimizer also has a listing strength scoring system, which lets you see how your listing fares against up to 8 other ASINs.
Meanwhile, its AI "Power" features allow you to customize your content based on your brand's personality and preferred language. You can also use it for negative keyword matching and copying entire lists. ZonGuru offers to send a "superior" version of your current ASIN for free when you fill out their form for an Amazon listing analysis.
Viral Launch is the only platform in our listicle with an A+ Content Generator. Powered by its proprietary LaunchGPT, this AI feature generates text optimized for each A+ module. Users can rest assured knowing that the description, alt text, and comparison charts align with Amazon standards.
However, this content generator is only one component of the platform's feature-rich toolkit. Viral Launch has other SEO tools, led by Keyword Research for viewing high-relevance and low-competition terms and conducting reverse-ASIN lookups. Meanwhile, Keyword Manager provides analytics for up to 2K terms, shows suggested keywords for ad bidding, and saves keyword lists. To create high-quality listings, its Listing Builder shows your optimization score upon drafting your copy. It identifies the best keywords in your listing through its Opportunity Score and Relevance Score metrics.
Before finalizing your copy, you can use the platform's Split Testing feature to test up to seven versions of an element (keywords or images). After choosing the most effective version and launching it on Amazon, you can use Listing Analyzer to measure your product page's performance in light of other sellers.
MerchantWords (MW) is another hub for supercharging your Amazon product listing's SEO. It has several competitor analysis tools, starting with Digital Shelf, which shows your total share of search, your ASIN ranking on Amazon's search engine, and top-ranking terms you share with others—or might be missing. MW also has a reverse ASIN lookup feature called ASIN Plus, which reveals what revenue-generating keywords are working for your competitors.
Meanwhile, the Page 1 Products tool displays the listings on Amazon's search results for any keyword. Fewer ASINs appearing in the search results of a keyword or phrase means better chances for you to break into the first page. Or you can use its Classic Search and Emerging Trends tool to discover terms actual shoppers searched for and newly trending search terms.
If you want to expand your keyword list to include terms complementary to your original search, use MW's Keyword Multiplier. At the same time, you can also delegate the task to the MW team through its Keyword Advisor service.
Moreover, the platform allows you to optimize your listing via AI or customized services. Its Listing Writer can generate a product page in under five minutes. To get an SEO-friendly listing from MW’s team, answer their questionnaire, and the team will send back a high-converting listing in less than 10 business days.
Helium 10 is an Amazon seller software whose listing optimization features include Listing Builder, an AI-powered copywriter that suggests keywords, including your competitors' top-performing ASINS. The platform also helps you organize and track your industry's high-demand and relevant keywords using Scribbles. Meanwhile, Listing Analyzer evaluates your existing product page against Helium 10's optimization checklist. It also shows you how your copy compares with those of your competitors. Got a massive keyword list? Helium 10's Frankenstein keyword list processor can "clean" it up by removing duplicates and sorting words by popularity.
Jungle Scout has a four-pronged solution to more profitable product listings. Its Keyword Scout searches for high-converting terms for your product page, showing you the words competitors use and the top-ranking keywords based on your product. Like with Helium 10, you can use its AI-driven Listing Builder to apply words from your Keyword Bank and write a listing.
Meanwhile, this tool's Listing Optimization Score generates a real-time "grade" on your title, description, and features list, indicating the portions that need improvement. Besides this scoring system, Jungle Scout's Rank Tracker shows your and your rivals' keyword performance across specific timeframes. Finally, Review Automation sends review requests automatically once you identify eligible shoppers.
As discussed in our Amazon A10 Algorithm guide, the world's top online retailer considers several factors when ranking products. This "A10" system allows the platform to determine the most relevant products to display based on a shopper's search intent. These ranking factors include:
Listing optimization through SEO tops Amazon's list of recommended ways to boost a listing‘s performance. Its other suggestions include placing ads, using Amazon Attribution, and collecting Amazon Vine reviews. As Amazon puts it, product listing optimization is curating and editing details on a product page to describe and showcase an item in a way that will result in optimal sales.
Although AI tools can generate entire listings, best practice dictates that you edit their output to align with your brand tone and business goals. To ensure your text delivers that, take the following steps:
All the listing software programs featured above have keyword research tools. Why? Because you need them to identify the words and phrases your customers use when searching for products like yours. Include both short and long-tail keywords.
Short-tails are hard to rank for but enjoy high visibility due to their broad coverage (for example: "keyboard" or "French press"). Long-tail phrases are best for new sellers as they typically have lower search volumes—therefore less competition, improving conversion rate due to their specific search intent (for instance: "mechanical mini wireless keyboard for Mac," or "3-cup stainless steel French press.")
Amazon recommends keeping title lengths to 80 characters or fewer, although the limit is 200 characters. Highlight the brand name, product type, and description like size or color. Also, ensure that your primary keyword is part of your product title.
In Threecolts' recently published Product Title Optimization report, findings showed that titles of top-selling products have these traits:
Use your secondary keywords or keyword variations when describing the details about your product, but avoid keyword stuffing as this can bring down your ranking. Your description should mention what material your item is made of, its sizing, color, dimension, quantity, care instructions, warranty information, and model number with compatibility information for tech-related products.
Make it easy for shoppers to process information by dividing your product details into bulleted lines. Amazon suggests using less than 1,000 characters and five bullet points at most for describing items. The best descriptions start with a feature followed by its benefit. For instance, one of the bullet points for a hair dryer and volumizer brush might read: "3 heat/speed settings and cool option for styling flexibility."
Amazon's other tips include using sentence fragments for bullet points and starting them with a capital letter. Moreover, numbers should appear as numerals and spell out measurements. Exclude promotional and shipping information.
Invisible to customers, back-end keywords are synonyms and alternative names of your products (no articles and prepositions) that you can add to your product catalog when you can use them inside the space for your product description. To do this, head toward "Manage All Inventory" in your Seller Central account and click "Edit." Once you see the "Product Details" tab appear, type keywords in the "Generic keyword" field. You can include synonyms and alternative names of your products here (no articles and prepositions).
Our Amazon product photography guide discusses the image types you can upload on your listing, the platform's technical requirements for images, and other guidelines, including optimization steps.
Optimizing your listing won't be complete without adjusting your product's pricing to make it competitive with other sellers in your category. Any of the six listing software programs discussed above would complement the job that Threecolts' SmartRepricer can deliver. This AI-powered solution allows you to customize rules for real-time product price adjustments based on market conditions.
Amazon also has automated pricing, which automatically adjusts costs based on demand changes and Buy Box ownership. However, SmartRepricer offers more pricing strategies and lets you choose which sellers to compete with. Select the most effective repricing approach by going to its Report feature. It lets you view significant data, such as your category's top sellers or which of your products hit your minimum and maximum set price.
Furthermore, SmartRepricer's Workflow feature gives you the flexibility to change or schedule strategies according to set time intervals. Then you can apply these strategies to several items, not just one. The software also has integrations for third-party analytics tools. See SmartRepricer in action with this video overview.
The good news for users of Threecolts' InventoryLab, SmartRepricer integrates with the platform for better inventory management. InventoryLab's service suite includes Stratify for managing inventory. Upon signing up, the platform will sync your Amazon inventory (including inactive ones) and 60 days of sales data with Stratify in 48 hours. InventoryLab also pulls storage, fulfillment, sales, and other accounting information—list price, supplier, and buy cost—from your Amazon Seller Central. You can also print Amazon shipping labels through Stratify.
When selecting a platform to streamline your product listing process, your chosen solution must include features that meet your business needs. In general, however, it's wise to pick a solution with the following:
The impressive and concise wording generated or edited by AI can be wasted due to ignorant, negligent, or careless handling of listing details. Below are some common mistakes when creating product listings and how you can rectify or avoid them:
Solution: Pay attention to details when drafting the content and have an editor or quality assurance checker audit the copy before publication. Proofreading must include category/classification and pricing details.
Solution: As mentioned earlier, avoid over-using or stuffing keywords into your product description. Your content should sound natural. Moreover, prioritize your primary keyword when crafting your title.
Solution: Automate your review collection, analysis, and reporting. Track and respond to customer feedback as soon as possible. Also, create social channels where customers can send reviews.
Solution: Invest in professional photography and strictly follow Amazon's image guidelines. Check Amazon's Service Provider Network to get connected with photographers and photo editors.
Solution: Review Amazon's “Categories and products that require approval,” “Restricted Products,” and “Prohibited Products.”
You can also read our guide on contacting the Amazon Seller Central team to get further assistance.
