Small group workshops to help you learn, optimize, and grow.
.svg){kind=logo}
.jpg)
Finding the most profitable products to sell on Amazon is only half the battle. To truly succeed, you need those items to stand out and convert shoppers into buyers. That’s where Amazon listing software comes in.
Aside from automating the process of creating eye-catching, SEO-optimized listings, these tools save you time and boost your sales. They guarantee that your listings grab attention and each click is turned into a purchase.
While Amazon’s built-in A+ Content Manager is a great starting point, third-party solutions take your listings even further with text and image optimization, competitor analysis, and more. Here’s a rundown of the leading product listing software in the market and what they offer.
A+ Content Manager is one of the tools Amazon offers to help sellers improve their rankings and sales. It also belongs to the New Seller Guide service suite, which aids new storefront owners in their critical first 90 days.
A+ Content can be accessed for free by sellers registered in the Amazon Brand Registry—except those with offers in the book, music, and DVD categories. Professional selling plan subscriptions come with this feature as well.
The content manager lets you customize your product pages with brand elements, layout options, and extra images, including comparison charts and lifestyle photos. To help you stand out, the tool also provides a Brand Story section where you can share your business history and mission, share a link to your storefront, or cross-sell products.
Amazon also makes it easy to experiment and discover the most effective way to connect with your shoppers through the A/B testing feature, where you can run two versions of your listing created through A+. However, split testing is only available to brand owners in the US, Mexico, Canada, the EU5 (France, Germany, Italy, Spain, and the United Kingdom), India, and Japan at the moment.
Lastly, A+ Content offers data on sold units and conversions to help you design future listings based on previously high-converting items.
Innovative as it is, the A+ Content Manager only focuses on highlighting visuals and testing your product page. You can make your listings even more impactful with the help of the following software:
ZonGuru boasts its ChatGPT 4-enabled Listing Optimizer. The platform claims that the tool can boost its users' optimization scores 37% higher than their category leaders on its dedicated page. The AI can rewrite product listings or auto-generate them featuring the ideal keywords identified by its flagship Keywords on Fire search tool. The optimizer also has a listing strength scoring system, which lets you see how your listing fares against up to 8 other ASINs.
Meanwhile, its AI "Power" features allow you to customize your content based on your brand's personality and preferred language. You can also use it for negative keyword matching and copying entire lists. ZonGuru offers to send a "superior" version of your current ASIN for free when you fill out their form for an Amazon listing analysis.
Viral Launch offers an A+ Content Generator, powered by its LaunchGPT AI. It creates Amazon-compliant text for A+ modules, including descriptions, alt text, and comparison charts.
The platform’s SEO tools also include Keyword Research for finding high-relevance, low-competition terms, and Keyword Manager for tracking up to 2,000 terms and suggesting keywords for ad campaigns. Its Listing Builder helps refine your listings with an optimization score and keyword analysis. Meanwhile, the Split Testing feature allows you to compare up to seven versions of keywords or images to maximize results.
MerchantWords (MW) helps sellers boost their Amazon listings' SEO with tools like Digital Shelf, which tracks your search share, ASIN rankings, and top keywords. Its ASIN Plus feature uncovers high-performing keywords used by competitors, while Page 1 Products reveals which listings rank on Amazon’s search results for a given term.
MW also offers keyword discovery tools, such as Classic Search and Emerging Trends. These two identify terms that shoppers are actively searching for. For those looking to optimize listings quickly, MW’s AI-powered Listing Writer can draft a product page in minutes, or you can opt for a custom listing service for more tailored results.
Helium 10 offers Amazon sellers an AI-powered Listing Builder that suggests keywords by pulling insights from competitors’ top-performing ASINs. They also have a Scribbles feature that helps sellers organize and track high-demand keywords, making it easier to optimize listings.
For refining existing product pages, the Listing Analyzer evaluates your copy against Helium 10's optimization checklist and compares it with competitors. Additionally, the Frankenstein keyword list processor cleans up large keyword lists by removing duplicates and sorting them by popularity.
Jungle Scout’s Keyword Scout pinpoints high-converting terms and top-ranking keywords, including those used by competitors. The AI-driven Listing Builder then helps you apply these terms from your Keyword Bank directly to your product page.
Jungle Scout also has a Listing Optimization Score that provides real-time feedback on your title, description, and features. Plus, their Rank Tracker monitors your keyword performance and compares it with competitors over time.
Having great Amazon listing software is helpfult. But to truly get ahead, you need to master SEO strategies that align with Amazon’s A10 algorithm. Here’s how to make sure your listings get the visibility they deserve.
As discussed in our Amazon A10 Algorithm guide, the world's top online retailer considers several factors when ranking products. This "A10" system allows the platform to determine the most relevant products to display based on a shopper's search intent. These ranking factors include:
Listing optimization through SEO also tops Amazon's list of recommended ways to boost a listing‘s performance. Its other suggestions include placing ads, using Amazon Attribution, and collecting Amazon Vine reviews. As Amazon puts it, product listing optimization means refining a product page's details to highlight its features and benefits, ultimately driving higher sales.
Although AI tools can generate entire listings, best practice dictates that you edit their output to align with your brand tone and business goals. Take the following steps:
All the listing software programs featured above have keyword research tools. Why? Because you need them to identify the words and phrases your customers use when searching for products like yours. Include both short and long-tail keywords.
Short-tails are hard to rank for but enjoy high visibility due to their broad coverage (for example: "keyboard" or "French press"). Long-tail phrases are best for new sellers as they typically have lower search volumes—therefore less competition, improving conversion rate due to their specific search intent (for instance: "mechanical mini wireless keyboard for Mac," or "3-cup stainless steel French press.")
Amazon recommends keeping title lengths to 80 characters or fewer, although the limit is 200 characters. Highlight the brand name, product type, and description like size or color. Also, ensure that your primary keyword is part of your product title.
In Threecolts' recently published Product Title Optimization report, findings showed that titles of top-selling products have these traits:
Use your secondary keywords or keyword variations when describing the details about your product, but avoid keyword stuffing as this can bring down your ranking. Your description should mention what material your item is made of, its sizing, color, dimension, and quantity. You should also add care instructions, warranty information, and model numbers with compatibility information for tech-related products.
Make it easy for shoppers to process information by dividing your product details into bulleted lines. Amazon suggests using less than 1,000 characters and five bullet points at most for describing items.
The best descriptions start with a feature followed by its benefit. For instance, one of the bullet points for a hair dryer and volumizer brush might read: "3 heat/speed settings and cool option for styling flexibility."
Amazon's other tips include using sentence fragments for bullet points and starting them with a capital letter. Moreover, numbers should appear as numerals and spell out measurements. Exclude promotional and shipping information.
Invisible to customers, back-end keywords are synonyms and alternative names of your products (no articles and prepositions) that you can add to your product catalog. To do this, head toward "Manage All Inventory" in your Seller Central account and click "Edit." Once you see the "Product Details" tab appear, type keywords in the "Generic keyword" field.
High-quality images can make or break your product’s first impression. Our Amazon product photography guide discusses the image types you can upload on your listing, the platform's technical requirements for images, and other guidelines, including optimization steps.
Want to go beyond just optimizing your listings? InventoryLab is the perfect all-in-one solution for managing every aspect of your Amazon business, from sourcing to logistics. While listing optimization helps attract buyers, InventoryLab ensures that your entire workflow—from product research to financial tracking—is well-organized and hassle-free.
With InventoryLab, you can easily keep track of inventory, restock at the right time, and manage sales through a cloud-based system. Its product research tools, Scout and Scoutify, make finding products to sell a breeze. While the built-in listing features simplify the process for both FBA and MFN sellers. Together with InventoryLab’s ecommerce accounting feature, you can monitor your costs and profits in real time so you better control your bottom line.
Take the guesswork out of managing your Amazon business. Get started with a free 30-day trial today and take the first step toward success.
Boosting your listing’s visibility is just the first step—competitive pricing is essential to winning sales. SmartRepricer complements any of the five listing tools discussed above with AI-powered, customizable rules for adjusting prices based on real-time market conditions. Unlike Amazon's automated pricing, SmartRepricer offers more pricing strategies and lets you choose which sellers to compete with.
Its Reports feature helps you select the best repricing approach by providing crucial data, like top category competitors and products hitting their minimum or maximum set prices. The Workflow feature gives you the flexibility to schedule pricing strategies for multiple products at specific time intervals, making adjustments effortless. See all of these in action with this video overview.
Even better, SmartRepricer integrates with InventoryLab. This connection allows you to sync essential data, like current, average, and maximum costs per unit from InventoryLab into SmartRepricer in just 90 seconds for more precise pricing. You can also take advantage of SmartRepricer to update your prices every 5 minutes to stay ahead of competitors.
This integration helps you protect your margins while also setting your own rules. Try SmartRepricer for free for 14 days and get an extra 25% discount if you’re an existing InventoryLab user. Just use the code “SPWELCOME” at checkout.
At the very least, your chosen solution must include features that meet your business needs. However, it's wise to pick software with the following:
The impact of compelling product descriptions is lost if listing details are poorly managed. Here are some common listing mistakes and tips to avoid them:
