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It seems like a running joke that each year Christmas marketing season seems to start earlier and earlier - barely out of summer and you’re already hearing holiday jingles in stores. That’s because it works.
Prime Day may have just passed and we’re still a couple of months away from Black Friday (this year it falls on November 26th), but it’s never too early to start preparing for it and its tech-savvy cousin Cyber Monday. Unlike Prime Day, Black Friday has the obvious benefit of being in the holiday season, really making it more of a Black November.
Brands that know what they’re doing kick off their Black Friday advertising months in advance of the big day. It’s all about anticipation, pulling back the slingshot as far as you can before it’s time to actually fire, and getting your deals on people’s shopping lists. Not only does it build up sales velocity, but by extension it gets you winning the buy box and getting more sponsored product spots. It also carries the added benefit of getting you up the rankings and driving down your cost per click.
We may be coming out of the pandemic, but the shift in consumer attitudes is undeniable. Even with stores open and people going back to brick-and-mortar, eCommerce has gotten a turbo boost over the past year and will continue to reign.
The last thing you want to do is find yourself, at any point in the year’s biggest shopping extravaganza, with not enough stock. If you run too hot without having made the necessary inventory preparations, you run a real risk of selling out, losing the buy box, and freezing your trip up the rankings.
Don’t be too nervous about splashing out on stock. You stand a good chance of selling in the aftermath before Christmas.
Reach out to your suppliers with as much lead time as possible so production can ramp up sufficiently by the delivery date, then make sure you’ve shipped them in time.
Take plenty of time before the event to review inventory storage limits and see if you’re subject to any ASIN-level restrictions. These are not things you want to be caught off-guard with closer to the date, as it will determine how much inventory can be sent to Amazon facilities. You want to give yourself as much time as possible to talk to alternative logistics companies if need be.
Conveniently, Amazon makes it easy to schedule promotions in advance from Seller Central, whether it's a week-long discount or a 4-hour lighting deal. Keep in mind, however, that deal on Black Friday weekend itself can carry a healthy premium, costing anywhere between 2-4x other times.
To shoppers, the whole internet is a fire sale around Black Friday, so sellers need to be able to stand out in a field full of good deals - or at least not let others stand out from them.
Above all, don’t take your foot off the pedal. Just because the event ends doesn’t mean that people stop shopping. This is the time to capitalize on the festivities when people think they will have to wait another year if they miss out, so don’t squander it.
Threecolts is a comprehensive suite of advanced ecommerce software solutions. We're designed to empower retail vendors and marketplace sellers on Amazon, Walmart, and beyond. Our tools optimize every aspect of ecommerce operations to ensure maximum profitability.
For sellers aiming to earn through reselling, Tactical Arbitrage helps you find hidden deals 5X faster. ScoutIQ provides instant insights for scoring in stores. DataSpark helps you get your next bestseller on Walmart Marketplace across over 14 million products in its database.
If you want to sell globally without storing, shipping, or risking money on inventory, SellerRunning simplifies cross-border dropshipping. We let you manage and expand your ecommerce business across multiple Amazon marketplaces seamlessly.
Managing products across leading ecommerce channels has never been easier either. ExportYourStore ensures hassle-free cross-listing and product syncing. Meanwhile, Hemi integrates over 100 ecommerce platforms, handling everything from inventory to logistics.
For efficient financial operations, FeedbackWhiz Profits offers a robust ecommerce accounting solution. We give you total control over your finances. You can track earnings and spending and visualize financial data without much effort.
You can also enhance your customer service with ChannelReply. Centralize marketplace communications through order data alongside support tickets from major marketplaces. Meanwhile, Onsite Support combines AI tools and custom-built help centers to amp up your support capacity. With these two, you can ensure that your customer service team can do more with less work.
Simplify Amazon operations with InventoryLab. It's an all-in-one solution that enhances everything from sourcing to logistics to accounting. We make inventory management and business workflows as streamlined as possible, so you won’t have to think about it.
Protect your profits with our advanced recovery solutions. DimeTyd Amazon helps 1P vendors recover lost revenues from overbilling and inventory discrepancies. DimeTyd Walmart simplifies the process of disputing unacknowledged shipments and organizing deductions. DimeTyd Sellers offers comprehensive monitoring and dispute resolution for Amazon FBA.
Automate your pricing strategies with SmartRepricer. We'll help you stay competitive by adjusting prices automatically based on custom rules. You can make sure that you always win the Buy Box with just a few clicks.
Finally, safeguard your online reputation with our reviews and alerts solutions. FeedbackWhiz Emails lets you handle Amazon review requests with personalized feedback campaigns. CR Feedback offers cost-effective feedback gathering for eBay and Amazon review requests. FeedbackWhiz Alerts keeps you informed with timely notifications on reviews, threats to your listings, and other important events.
