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If you’ve missed out on preparing your store for Amazon Prime Day, don’t worry—the most prominent online marketplace just confirmed that it will hold the Prime Fall Deal Event in October, meaning you can have another shot at increasing your sales.
Amazon Prime Fall may be a blast for buyers, but sellers can also grab rare opportunities during this sales event. With buyers flocking to the online marketplace for big discounts, Amazon will experience a significant spike in traffic, which could also boost your store’s visibility and sales potential.
Use our complete guide to ensure your business is well-prepared for the Amazon Prime Fall Deal Event.
The Amazon Prime Fall Deal Event was first held on October 11-12, 2022. Starting a month away from Black Friday, the two-day event surprised buyers with massive discounts on smart tech, home goods, fashion, and other categories. The sale was opened exclusively for Amazon Prime members.
Amazon has yet to announce the event dates, but they confirmed that it will kick off in Q4, so chances are it will start in early or mid-October. Amazon has started accepting submissions, and sellers must submit deals by August 11, 2023, to be considered for the Prime Fall Deal Event.
With a couple of months left, here's everything you can do to prepare for the Amazon Prime Fall Deal Event this year.
Amazon Prime Day and Prime Fall Deal Event are the same, but the latter is a newer sales event that only started last year. On the other hand, Prime Day began in July 2015 and has occurred once every year for two days.
Both events are exclusively made for Amazon Prime members. Prime Day and the Prime Fall Deal Event feature personalized deals and top brands, offering Prime members amazing deals before Black Friday and the holiday rush.
If you still need to get on Seller Fulfilled Prime, now's the best time to apply. This Prime program allows you to ship items from your warehouse directly to your domestic Prime customers. You can fulfill orders with One-day and Two-day delivery without charging Prime customers extra.
The other benefits of Seller Fulfilled Prime are:
Follow these steps to apply for the Seller Fulfilled Prime:
Your best-selling items may shine more during the Prime Fall Deal Event, so ensure you have enough in stock to satisfy the anticipated demand. If you qualify for the Seller Fulfilled Prime, the Prime badge will be displayed on your items, letting Prime buyers know that you offer free shipping.
Although you can still increase your sales without a deal—given the usual traffic bump during sales events—you can delight your customers more if you offer your items at a discounted price.
Here are some excellent deal ideas for the Prime Fall Deal Event.
With only Prime customers getting access to the Prime Fall Deal Event, offering a Prime Exclusive Discount on your items is a good idea. Set up your Prime Exclusive Discount by going to Seller Central > Advertising tab > Prime Exclusive Discounts.
Identify the items you can sell for profit at a lower price and set up a percentage-off promotion with a tiered discount structure on Amazon Seller Central.
Offer a free item when customers buy a specific product. Buy One, Get One deals can be a nifty way to sell out overstocked or slow-moving inventory items.
Create a unique promo code to share on social media, allowing Prime customers to use the code to get discounts on the event.
If you need to clear out overstocked or slow-moving items, offering a clearance sale can create a sense of urgency and encourage customers to purchase the items.
A flash sale is another technique that can induce a sense of urgency. You can implement it for all your items, including fast-moving ones, to encourage your customers to take advantage of it. Promote your flash sale on various channels to maximize its impact.
Mimic the Black Friday experience on your Amazon store by offering a seasonal promotion, which can also evoke a sense of urgency and fear of missing out (FOMO).
Note, however, that these deals aren't necessarily the ones you can submit for the Amazon Prime Fall Deal Event. They're not mainly made for sales events, so technically, you can implement them anytime. To create a promo specifically for the Prime Fall Deal Event, you can go to the Deals section of Seller Central (Advertising > Deals). It will show all available deals you can offer.
Running deals during the Prime Fall Deal Event costs more than usual due to your items' higher customer traffic and exposure. The costs can be double the normal amount, so carefully consider if spending that much money is worth it for your business. You can recover the costs quickly if you apply the deal on your bestsellers since they turn over fast. But paying the fee for a deal may be unwise if your items are brand-new. The Prime Exclusive Discount is a feasible alternative, though.
Optimization should be an ongoing part of your ecommerce strategy. But during major sales events like Prime Day, you must double your efforts to get the most out of the traffic bump.
Optimize your listings using these seven steps:
You can visit Amazon’s optimization guide for a more detailed tutorial.
Post on your social channels to build anticipation for the Amazon Prime Fall Deal Event. You could post images depicting a countdown to constantly remind your followers of the fantastic discounts they can grab during the event. You can also tie this strategy with a social-media-exclusive promotion. For example, you can provide a coupon code for the first 100 customers to buy from your store during the first and second days of the event, creating excitement.
Creating a subcategory for the Prime Fall Deal Event can make it easier for your customers to browse your store and discover amazing deals during the event. Treat it as your landing page for all Prime-Day-related sales. Boost its visibility by investing in PPC ads so customers can search your store or items using Google.
According to BrightLocal, 46% of customers trust the reviews they read online as much as recommendations from their family and friends. Encourage customer reviews for your items and use their positive feedback to promote your products during the Prime Fall Deal Event.
To ensure that only positive reviews stand out on your product details page, you can use FeedbackWhiz Emails, an ecommerce solution by Threecolts. It allows you to target your only best regular buyers for review requests, as they’re more likely to leave a positive review than one-time customers.
If you've participated in past Prime Days or last year's Prime Fall Deal Event, analyze your sales performance from those days. The data you'll pull up can give you an idea of how you'll perform at this year's Prime Fall Deal Event. You can also anticipate the traffic and sales volume you might experience. In addition, you can identify sales trends that you can take advantage of again this year.
Focus on critical metrics such as volume, conversion rate, and average order value. The numbers you'll discover will help you determine the amount of stock you need to prepare and other strategies.
Using third-party ecommerce solutions can provide essential data and analytics that help you monitor your business and make forecasts. They'll also be handy during the event itself, supplying you with real-time reports so you can keep track of your business's performance during the sale.
Here are some ecommerce solutions to consider to amp up your preparation efforts:
With Threecolts' FeedbackWhiz Emails, you can explore to manage customer reviews and monitor your business. However, you can also use SmartRepricer to automate your pricing and improve your profit margins with minimal effort on your part. As the number 1 marketplace management platform, Threecolts offers solutions for all your ecommerce needs, so you can count on this platform to help you optimize and streamline your Amazon business.
Jungle Scout offers review automation, sales analytics, and other solutions for managing your Amazon store. Its suite of products can help you gather the insights you need to prepare for the Prime Fall Deal Event and track your performance during the event.
SellerApp can supercharge your Amazon business with tools for keyword research and tracking, listings, ads, and more. You can use its solutions to boost your product’s visibility for the sales event and ensure that it outperforms your competitors.
Aside from the high traffic volume and opportunity to sell your products at a discount, the Amazon Prime Fall Deal also boasts a successful record from last year. Below are some of the insights from Nielsen IQ’s analysis:
If your products fall in the top-selling categories from last year, you may still be in luck this year, so optimize your listings as early as now to get the most out of the sale in October.
No need to worry if your products don't belong in the bestselling categories. The Best Seller's List (as of writing) includes products from the Automotive, Kitchen and Dining, Electronics, and Toys and Games categories. The list changes frequently, so if your product isn't a bestseller today, it can shine on the Prime Fall Deal Event if you optimize your listings.
Now that you’re prepared, here’s what you can do during the event to ensure your business’s success.
Test your Amazon store’s systems and processes to ensure that nothing glitches and your customers can have a smooth shopping experience. Additionally, revisit your inventory to check if all stock levels are accurate. You can conduct a test purchase to verify if the checkout process, discount codes, and other systems are working as they should.
Customer inquiries often increase during limited-time sales events, so be prepared to answer questions and address concerns. If you’re delivering orders on the same day with Seller Fulfilled Prime, double-check each item to ensure that you’re shipping the correct product and that there are no defects. Providing excellent customer service during special events increases the odds of repeat business and customer loyalty.
Keep an eye on your competitors to determine the strategies they use to increase sales. Pay attention to how they optimize their listings and make necessary adjustments to stay ahead of the competition.
Use your ecommerce tools to stay updated on your store's real-time performance during the sale. Remember to track shipments as well and ask for reviews.
The event's rush continues after the two-day sale. Follow up with customers regarding shipping updates and other purchase-related matters if necessary. You can contact them through email or the Amazon Buyer-Seller Messaging Service. Following up after the event can help build strong relationships with customers, which may lead to repeat business, positive word-of-mouth advertising, and loyalty.
Before wrapping up, let's quickly recap how to prepare for the Amazon Prime Fall Deal Event in October 2023.
Following these steps will get your store ready for an influx of customers. Moreover, it will help you stay on top of the sale rush, allowing you to deliver flawless customer service, which will have buyers coming back for more.
The Amazon Prime Fall Deal Event presents an excellent opportunity for sellers to boost sales and increase brand visibility. Remember that the key to being prepared is to plan ahead. With barely two months left to get ready, optimize your listings now and develop exciting deals and promos to entice Prime buyers. However, your non-Prime customers should also be included. They can also enjoy significant savings during the Amazon Prime Fall Deal Event through your regular or ongoing promos. Just ensure that Prime customers will enjoy more special offers, as the event is made especially for them.
Use our comprehensive guide to implement effective strategies and set your store up for success during the event. You might feel a little flustered or stressed dealing with so many preparation efforts and the event itself. Still, if you start early, you can execute your strategies carefully and make the most out of the Amazon Prime Fall Deal Event 2023, driving significant growth for your business.
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